{"id":15,"date":"2023-08-23T11:15:22","date_gmt":"2023-08-23T11:15:22","guid":{"rendered":"https:\/\/cosimo.art\/blog1\/?p=15"},"modified":"2023-09-11T16:14:57","modified_gmt":"2023-09-11T16:14:57","slug":"exhibition-101-1-zoe-goetzmann","status":"publish","type":"post","link":"https:\/\/cosimo.art\/blog\/exhibition-101-1-zoe-goetzmann\/","title":{"rendered":"Exhibition 101 &#8211; #1: Zo\u00eb Goetzmann"},"content":{"rendered":"<p style=\"text-align: left;\">We finally have a podcast! The \u2018Exhibition 101\u2019 podcast will be where we uncover the best and the worst about the art world, throwing out the bad and amplifying the good.<\/p>\n<p style=\"text-align: left;\">Today&#8217;s guest is Zo\u00eb Goetzmann &#8211; founder of\u00a0<a href=\"https:\/\/www.theartistworkspacegallery.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><u>The Artist Workspace Gallery (AWS)<\/u><\/a>, writer, podcaster, and ultimate all-around art fanatic!<\/p>\n<p style=\"text-align: left;\">Zo\u00eb&#8217;s gallery is hosting an amazing pop-up exhibition in Stoke Newington next week &#8211; which you can find out more about\u00a0<a href=\"https:\/\/www.instagram.com\/p\/CZHrmfyIEnc\/\" target=\"_blank\" rel=\"noopener noreferrer\"><u>here<\/u><\/a>.<\/p>\n<p style=\"text-align: left;\">In our chat, we managed to cover pretty much every big topic in the art world, from commission fees to NFTs, tech, curation, and more&#8230;<\/p>\n<p style=\"text-align: left;\">And if you want, you can enjoy the whole podcast recording here!<\/p>\n<p style=\"text-align: left;\"><iframe data-src=\"https:\/\/anchor.fm\/cosimoartonline\/embed\" width=\"100%\" frameborder=\"0\" scrolling=\"no\" data-mce-fragment=\"1\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" data-load-mode=\"1\"><\/iframe><\/p>\n<p style=\"text-align: left;\">Or, if you\u2019re in a rush, check out the transcript below to see what goes is Z\u00f6e\u2019s art world Room 101 and what she loves most about art&#8230;<\/p>\n<p style=\"text-align: left;\">&#8230;<\/p>\n<p style=\"text-align: left;\"><strong>So, the first question that I have is, what was the first-ever artwork that you remember that blew your mind? And you were just, like, stood in front of it and you went, wow, this is really cool?\u00a0<\/strong><\/p>\n<p style=\"text-align: left;\">So, I have three answers to this question \u2026 divided [up] between [three] different stages of my life.<\/p>\n<p style=\"text-align: left;\">The earliest, I\u2019d say would be artworks by Jackson Pollock. In my life, I was the child that would make like scribbles [and doodle constantly].<\/p>\n<p style=\"text-align: left;\">One night [when I was a small child] I [took a crayon and] drew all over my wall, and I do remember it looked like a Jackson Pollock. So maybe his work was the [intrinsic] influence and\/or inspiration. And [I remember] the excuse [for deciding to doodle on the wall] was me &#8211; thinking &#8211; \u201cI don&#8217;t have paper in my room, and so, I&#8217;ll draw on my wall with crayon.\u201d And my parents left it up because [I think they thought] \u201cOh, it looks so cool!\u201d And I think probably it looked like a Jackson Pollock because it was just [comprised of] these giant scribbles. I\u2019d say that&#8217;s probably like the earliest&#8230;<\/p>\n<p style=\"text-align: left;\">When I was in high school \u2014 this has to do again with [the] tradition versus modern art [debacle] and turning \u2018against the mode\u2019 &#8211; I did this project for a class called, \u2018AP US History\u2019 where you could do a presentation about any subject in American History. I decided to a project on Georgia O\u2019Keefe\u2019s work \u2014 understanding of society\u2019s departure from the more traditional, institutional world of the Beaux-Arts artistic school to the idea and concept of Modernism.<\/p>\n<p style=\"text-align: left;\">But, in general, I was really interested in her work, and I feel like a lot of the paintings I did in high school \u2014 especially [for this other class called] Independent Art, which had echoes of how she works on immense canvases and the colours [that] she uses, and the scale of [her work, in general] \u2026<\/p>\n<p style=\"text-align: left;\">I think she&#8217;s definitely a key artist if you want to go back in Art History, for me.<\/p>\n<p style=\"text-align: left;\">I also really love Abstract Art. I gravitate towards artists like Gerhard Richter, more specifically. I love [his use of] colour. I love the scale and, most notably, his use of experimental revolutionary techniques (revolutionized by those specific artists during the \u201880\u2019s and 90\u2019s).<\/p>\n<p style=\"text-align: left;\">Any of his paintings, I think, just have that \u2018Wow factor!\u201d<\/p>\n<p style=\"text-align: left;\">I also appreciate and adore the work produced by Abstract Expressionist female artists who\u2019ve always been so overshadowed by their male counterparts.<\/p>\n<p style=\"text-align: left;\">Because in my mind I always think: \u201cYou can know Jackson Pollock, but do you know Lee Krasner?\u201d<\/p>\n<p style=\"text-align: left;\">I often feel that she produced work that was better than [her husband], honestly. You [also] have Helen Frankenthaler&#8230; I can just name all the artists \u2026 Joan Mitchell was the other one that I really love.<\/p>\n<p style=\"text-align: left;\">And again, it&#8217;s the colours, it&#8217;s the technique, it\u2019s the [that I appreciate and value so much]. I think any work that has either an abstract expressionist or figurative quality &#8211; are two factors that I tend to really gravitate towards the most.<\/p>\n<p style=\"text-align: left;\"><strong>And what&#8217;s the most recent one, the most recent thing you&#8217;ve seen where you were mind blown away?<\/strong><\/p>\n<p style=\"text-align: left;\">This question is also hard! They&#8217;re fun to think about&#8230;<\/p>\n<p style=\"text-align: left;\">The Anicka Yi installation at the Tate Modern [was one exhibition that I loved]. She did this Jellyfish installation at the Tate Modern \u2026 It\u2019s kind of a perfect piece to talk about because, when I was looking at it, not only were they these huge and just beautiful creations, but of how technology was interacting with the space. [You just couldn\u2019t ignore that feeling or perhaps maybe even intrusion].<\/p>\n<p style=\"text-align: left;\">Her work just took up an immense amount of space, and you&#8217;re very much aware of the work [and its presence]: how the artwork integrates into the space. How it&#8217;s taking up the space, and you&#8217;re very much aware of the relationship between technology and the viewers.<\/p>\n<p style=\"text-align: left;\">And I also really liked it just was a conversation starter.<\/p>\n<p style=\"text-align: left;\">It was a piece of art that brought people together &#8211; because maybe it&#8217;s also just my own observational skills that I\u2019ve ingrained in myself as a writer &#8211; it was just fun watching families take their kids. There were so many children just like underneath [watching these giant mechanisms pass by].<\/p>\n<p style=\"text-align: left;\"><strong>That&#8217;s one of the great things about the Tate.<\/strong><\/p>\n<p style=\"text-align: left;\"><strong>\u00a0<\/strong><\/p>\n<p style=\"text-align: left;\"><strong>I think it&#8217;s funny and interesting, as well, in that space, because it&#8217;s not the upstairs bit where it&#8217;s all actual \u2018art\u2019 galleries&#8230;\u00a0<\/strong><\/p>\n<p style=\"text-align: left;\"><strong>\u00a0<\/strong><\/p>\n<p style=\"text-align: left;\"><strong>I think people kind of forget that it&#8217;s art that they&#8217;re looking at when they go in the turbine hall.\u00a0<\/strong><\/p>\n<p style=\"text-align: left;\"><strong>\u00a0<\/strong><\/p>\n<p style=\"text-align: left;\"><strong>So, they react maybe a bit less sceptically than they would do otherwise.\u00a0<\/strong><\/p>\n<p style=\"text-align: left;\"><strong>\u00a0<\/strong><\/p>\n<p style=\"text-align: left;\"><strong>But I think that&#8217;s the other thing that I pick up there is that I similarly love shows where it&#8217;s immersive.\u00a0<\/strong><\/p>\n<p style=\"text-align: left;\"><strong>\u00a0<\/strong><\/p>\n<p style=\"text-align: left;\"><strong>The one I always go back to is when I went to The Met, and it was about an exhibition about China and the west and how the two cultures that collided over the years.\u00a0<\/strong><\/p>\n<p style=\"text-align: left;\"><strong>\u00a0<\/strong><\/p>\n<p style=\"text-align: left;\"><strong>And you walk around, and it was just like you felt that you were in a film set or something. There was music, there were different lights. It wasn&#8217;t just white walls with art, which has its place, but it was just this whole kind of experience. I love that kind of thing as well&#8230;\u00a0<\/strong><\/p>\n<p style=\"text-align: left;\"><strong>\u00a0<\/strong><\/p>\n<p style=\"text-align: left;\"><strong>So, to change tack slightly&#8230; We&#8217;ve kind of gone through your story, so people know how you got here, but what would you say to someone or to yourself<\/strong><strong>\u00a0if you were at the start now, going, \u2018I want to work in art, but I don&#8217;t know how to go about it\u2019 \u2013 what would be your key tips for someone in that position?<\/strong><\/p>\n<p style=\"text-align: left;\">Okay, this is so weird because I&#8217;m still figuring out!<\/p>\n<p style=\"text-align: left;\"><strong>I think everyone is!<\/strong><\/p>\n<p style=\"text-align: left;\">I had an artist say, like, \u201cWhen you have an idea,\u201d she said, \u201cYou just kind of go for it and you know that&#8217;s going to happen. You do whatever you can to make it happen.\u201d That&#8217;s very much how I&#8217;ve [always] been.<\/p>\n<p style=\"text-align: left;\">I think the quote we have on our site \u2014 which also speaks to why I chose the word \u2018space\u2019 [in the title of my business] as it speaks to my own personal motto and how I\u2019ve conducted\u00a0myself in both the art [and fashion worlds] honestly.<\/p>\n<p style=\"text-align: left;\">\u201cAnd it goes: If you can&#8217;t find a space in your desired industry, sometimes it&#8217;s necessary to make your own or create your own.\u201d<\/p>\n<p style=\"text-align: left;\">\u00a0The motto also aligns with why I value and love\u00a0Create! Magazine\u00a0(the art magazine I write for) and what its editor and team \u00a0\u2014 who I also admire \u2014 have sort of [passed along] to me as well.<\/p>\n<p style=\"text-align: left;\">But it makes sense. Yeah. Because it is true.<\/p>\n<p style=\"text-align: left;\">I think you have to make your own opportunities [when you decide to work in the arts]. You have to make your own opportunities if some [of them] don&#8217;t exist [or present themselves to you]. And social media can help with that a lot\u2026<\/p>\n<p style=\"text-align: left;\"><strong>Yeah, definitely. I think that was where I came from as well.\u00a0<\/strong><\/p>\n<p style=\"text-align: left;\"><strong>\u00a0<\/strong><\/p>\n<p style=\"text-align: left;\"><strong>It was like: I wanted to create this [specific] kind of gallery. I was thinking about buying some art, and I was like, \u201cI can&#8217;t find anywhere that I feel like it&#8217;s for me &#8211; even online.\u201d\u00a0<\/strong><\/p>\n<p style=\"text-align: left;\"><strong>\u00a0<\/strong><\/p>\n<p style=\"text-align: left;\"><strong>So, I [said to myself]: \u201cif this might work for me, maybe it would work for someone else as well.\u201d<\/strong><\/p>\n<p style=\"text-align: left;\"><strong>\u00a0<\/strong><\/p>\n<p style=\"text-align: left;\"><strong>Now, this is my favourite question!<\/strong><\/p>\n<p style=\"text-align: left;\"><strong>\u00a0<\/strong><\/p>\n<p style=\"text-align: left;\"><strong>So, you know the concept of Room 101, the room where all the worst things in the world are&#8230; If you could take one thing in the art world and throw it into an art world Room 101, what would it be and why?\u00a0<\/strong><\/p>\n<p style=\"text-align: left;\">Okay, this is also hard because I don&#8217;t want to alienate people [on both sides of the art world]. So, from a business standpoint, it&#8217;s difficult to pick [and\/or choose to from].<\/p>\n<p style=\"text-align: left;\">Well: 1) I guess would be [the] barriers \u2026 and [creating] spaces, as we said [and discussed before], where different people can exist, [where] people can make their own opportunities, they can create projects that resonate with [their own interests, personal and creative sensibilities].<\/p>\n<p style=\"text-align: left;\"><strong>So, the next question, I suppose, what would you want more of to fix that exact issue or what do you want more of in the out world generally?\u00a0<\/strong><\/p>\n<p style=\"text-align: left;\">I would re-evaluate the gallery system, as a whole [entity and concept]. You don&#8217;t have to throw it [or the system] away completely because I think they&#8217;re key nodes of influence. You have barriers and gatekeepers [in the art world].<\/p>\n<p style=\"text-align: left;\">Gatekeepers control all different aspects [of the art world]. There are gatekeepers within the NFT world as well. \u00a0The art world goes beyond the \u2018traditional\u2019 landscape of the art world &#8211; i.e. auction houses, commercial galleries, \u2018what is considered art\u2019 &#8211; or gatekeeping the other artists from entering into their circles.<\/p>\n<p style=\"text-align: left;\">I would start by re-evaluating the gallery system as it stands: how they work with artists, \u00a0how a gallerist manages their working relationships with artists &#8211; whether it transforms into more of a partnership &#8211; it depends how involved you are.<\/p>\n<p style=\"text-align: left;\">As a gallerist, you often feel like \u2018the mother,\u2019 you feel a need to have to foster these artists, their careers, which I would like to do.<\/p>\n<p style=\"text-align: left;\">It&#8217;s the relationship with artists [that gallerists need to concern themselves with] the services they can provide\u2026 there\u2019s also an additional value switch between gallerists, and clients that you need to concern yourself with as well.<\/p>\n<p style=\"text-align: left;\">And maybe you don&#8217;t even need or want to do that all of that, and that&#8217;s fine. I always do more than expected anyway because that&#8217;s just who I am [as a person]. I want to give support to artists in any way that I can. But &#8211; like I mentioned before &#8211; there is a value switch &#8211; [that you need to account for which &#8211; I&#8217;m also realizing.<\/p>\n<p style=\"text-align: left;\">You want to provide those services. You also want to make sure that you sustain yourself -because &#8211; you are running a brand and a business at the end of the day.<\/p>\n<p style=\"text-align: left;\">And again, like with the fashion world, it&#8217;s so easy to use the word brand because everything&#8217;s commercial and you&#8217;re dealing with commodities, even though fashion can be art (and it probably is and should be considered as art). It\u2019s just a different mentality, to answer your question, but I think that&#8217;s how I would make it [the art world] better.<\/p>\n<p style=\"text-align: left;\"><strong>I agree, to be honest. The reason I want to get answers to that question is that I think there&#8217;s a lot that needs to change.\u00a0<\/strong><\/p>\n<p style=\"text-align: left;\"><strong>\u00a0<\/strong><\/p>\n<p style=\"text-align: left;\"><strong>But I think that&#8217;s something I&#8217;m particularly interested in as well is how we can switch up the gallery model and how we can help artists, help people trying to help artists on both sides. I think there&#8217;s a lot of work to be done.<\/strong><\/p>\n<p style=\"text-align: left;\"><strong><em>Zo\u00eb&#8217;s exhibition, &#8216;To Me, To You&#8217; by The Artist Workspace Gallery, will be open for a p<\/em><\/strong><em><strong>rivate view |\u00a0<\/strong><\/em><strong><em>3rd February 2022 6-9pm.<\/em><\/strong><em><strong><br \/>\n<\/strong><\/em><strong><em>Then from the 3rd-6th February 2022 (9 am \u2013 6 pm)<\/em><\/strong><em><strong><br \/>\n<\/strong><\/em><strong><em>Location: 147, Stoke Newington High Street, London, N16 0NY<\/em><\/strong><\/p>\n<p style=\"text-align: left;\"><a href=\"https:\/\/www.instagram.com\/p\/CZHrmfyIEnc\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong><em>For more details and information about the artists involved, visit\u00a0<u>the AWS Gallery Instagram.<\/u><\/em><\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>We finally have a podcast! The \u2018Exhibition 101\u2019 podcast will be where we uncover the best and the worst about the art world, throwing out the bad and amplifying the good. Today&#8217;s guest is Zo\u00eb Goetzmann &#8211; founder of\u00a0The Artist Workspace Gallery (AWS), writer, podcaster, and ultimate all-around art fanatic! Zo\u00eb&#8217;s gallery is hosting an &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/cosimo.art\/blog\/exhibition-101-1-zoe-goetzmann\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Exhibition 101 &#8211; #1: Zo\u00eb Goetzmann&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":16,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-15","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/cosimo.art\/blog\/wp-json\/wp\/v2\/posts\/15","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cosimo.art\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cosimo.art\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cosimo.art\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/cosimo.art\/blog\/wp-json\/wp\/v2\/comments?post=15"}],"version-history":[{"count":2,"href":"https:\/\/cosimo.art\/blog\/wp-json\/wp\/v2\/posts\/15\/revisions"}],"predecessor-version":[{"id":1106,"href":"https:\/\/cosimo.art\/blog\/wp-json\/wp\/v2\/posts\/15\/revisions\/1106"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cosimo.art\/blog\/wp-json\/wp\/v2\/media\/16"}],"wp:attachment":[{"href":"https:\/\/cosimo.art\/blog\/wp-json\/wp\/v2\/media?parent=15"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cosimo.art\/blog\/wp-json\/wp\/v2\/categories?post=15"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cosimo.art\/blog\/wp-json\/wp\/v2\/tags?post=15"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}