By Zoë Goetzmann (@byzoesera)

Interview with Art Elusive – London-Based Artist

 

This week, Cosimo Art Studio Tours takes a trip down to Islington to visit Art Elusive, @artelusive (Purity is her real name) to visit her studio and flat.

This year, the artist is preparing for her second solo show, Something About Existence – a follow-up to her first show, Something About Connection – (a darker, underground, and grunge-debut for Art Elusive), which she curated herself at Dalston Den.

Art Elusive works in oils and acrylics, using spray paint to outline her initial sketches on canvas…

Her work is personal and often autobiographical. She is a largely self-taught artist whose influences range from her own artist friends, mentoring street and graffiti artists, to Jean-Michel Basquiat, Keith Haring to Michelangelo, who, as she explains, Art Elusive will use influence from a figurative and from a compositional standpoint).

She is also inspired by London artist Sophie Tea (@sophieteaart) from an entrepreneurial perspective.

In this interview, we talk about it all: inclusivity, accessibility, her painting process (why she will play one song continuously in order to, stay, as she explains, in her own painting “time-loop” until her work is finished), the London art scene, heartbreak, race, DIY-ing her own artistic career, doing her best to maneuver adversity, learning the business of promoting and selling artwork, as well as the process of curating her first and second solo shows.

Zoë: Thanks so much for speaking with Cosimo Art: Studio Tours. Let’s start out with the first question: Tell me your ‘Art Story?’ How did end up becoming an artist? 

Art Elusive: My name is Art Elusive, and I started painting when I was younger as an escape from life and what was going on at that time.

And as I’ve just, grown, I guess it’s just been a part of me like I’ve never been able to shake it. So, I naturally just fell into selling my artwork. But, for a long time, I was just painting and just practicing and learning from other artists.

I didn’t go to university. I just painted at college, doing Art and Design.

And then, I dropped out. And just carried on painting, meeting artists, go into their studios, and just learning different techniques and just doing little small group exhibitions and then naturally selling my artwork.

Zoë: Is that where your name comes from? The Art Elusive part? 

Art Elusive: Basically, one person called me ‘Elusive’ when I was a teenager, so it kind of stuck.

And then as I grew, a lot of people call me ‘Elusive.’ Like I just don’t kind of dip in and out of like, ‘What’s happening?’ Sneaky…” For a teen[ager], it’s a bit ‘posh.’

I also used to love this song by Lianne La Havas that was called ‘Elusive.’

So, I was like, “This was meant to be.”

So, I started just calling myself: ‘Purity Elusive Art” and then I was like, “I’ll drop my name. I can’t be bothered.”

I suppose as you get to know me… “Yeah okay, cool. She’s here one minute. Next minute she’s gone.”

Zoë: I like the mysterious vibe. Can you describe your art practice? The media you work with, the themes you explore?

Art Elusive: I think, what happens with me, the way that my painting style is… like it goes in [and] ‘loops around.’

So, because I started off doing portraits, just using like acrylic and oils, and I absolutely loved it. Like I practice the hell out of it.

Like I’ve done. I was just going in like, I was just trying to be the best portrait artist. And then somewhere along that as I was selling, like doing commissions, I kind of felt like I was painting for money not for like joy, like not it’s not coming from inside of me like do not mean this is just like what people kind of want to see themselves, which was interesting.

So, then I was like, I’m just going to be more free so I completely abandoned references and I was like, “[eff] that.” I’m just gonna paint figures and bodies and souls, basically what’s inside of you not what’s on the outside, because I’ve done that for so long.

So that’s where all the abstract kind of art comes from. And then somewhere in the middle, I merged them together, but I mainly always use acrylic, some kind of like oil stick or oil paint, and then spray paint like it’s always a mixture on my canvas.

Zoë: Can you kind of describe the process of how you create one of your paintings? 

Art Elusive: Basically, it comes from feeling[s], so when I feel a certain kind of way, I’ll be like, “Okay, I’m going to portray this” and I’ll usually listen to the same song.

So, it’s kind of like I’m trying to keep myself trapped in at one time.

So, I’ll listen to the same song all day. I would like just be in the same place basically in here, and I usually just start with spray paint and paint out the figures.

And then I’ll go in with like oil stick or oil paint and I always do like a light wash underneath and so like, [a] base of what it is.

Let that dry. I’ll probably work on another one, but I just keep myself in ‘the time loop’ like that same song like I can’t stop doing it. Mainly it’s just about the feeling.

I kind of attach it to a song and naturally happens. It’s not like something that I practice, but I have observed that’s what happened.

I attached that feeling to a song. And I’ll just rinse it until I’m done.

Zoë: With oils and acrylics, did you just practice [these techniques] in college? 

Art Elusive: In college, in school, obviously, my art teachers were brilliant.

Especially in college, my art teacher, Miss Sylvester. She was the best.

But, she basically just taught us everything and she gave us so much freedom as well as like critiquing our work.

So like composition I was always so bad at backgrounds and sh*t like that. She always used to tell me, “You need to try harder” and stuff.

But when I dropped out, I was kind of like had to learn for myself. That’s where other artists came in.

And that’s when when I was using other mediums like spray paint. I never learnt that in college, but I learnt that from actual graffiti artists that I became friends with that  gave me advice it. Gave me pointers, do you know what I mean?

Even before my show, like I have a couple of friends that will come to my studio, they’re artists and they look rather than helped me pick what I want to put in my show.

So, my last one every choice was like a collaboration between friends. So as most of this stuff that I’ve learned is just trial and error as well.

Now, I think with this exhibition [at Dalston Den later this year], that I’m doing, and focus more on the composition, because I want to show a feeling, I’m so used to just due to person and a pretty background, you know for a commission.

Yeah, so I’m trying to bring in the real life of what’s going on.

Zoë: What do you like about working with oils or acrylics?

Art Elusive: I like them all like the same. I love them all the same. Because I love trying to marry them together and make them one thing.

So, some people will look at a painting. They don’t even know that there’s spray paint in that painting.  I liked them all together.

But I do use acrylic the most like majority of my paintings are mostly acrylic. And it’s just because I like how it dries.

I like that I can quickly go, like I said, I’m trying to stay in ‘the time loop’ so I give myself like 24-48 hours. I just want to do it quick. But still, like just stay in the zone,

Zoë: What do you love most about being an artist? Is there one thing? Can it be a few things? 

Art Elusive: I love like, looking at the bigger picture of it. And thinking like, “This is a like, it’s a moment that is happening now. It’s like a state – a part of history. It stays at that part of the timeline.

Like this is what it was made. Yeah, like this [by this] person here. I just like that. It’s like, a part of history.

You know, even the fact that I’m painting people that like really exist, it’s like they’re never gonna be that age again – you know, that’s what I love about it.

And you’ll never be able to be portrayed at that age at that time. Like that again, it just doesn’t exist again.

Zoë: In the age of Instagram, you can just take a photo, but it takes longer to take a painting and there’s another beauty we love a beauty to it. So well said. It’s such a good observation. 

There’s probably a lot of things you would change about your world. What is your least favourite thing in the art world and/or what would you change in the art world?

Art Elusive: I think the thing for me, when we’re speaking about the art world, I have to speak about the art world in London because I don’t know anything else.

But here in London, I just feel the one thing that does that grinds my gears is kind of inclusivity, but that’s how I feel personally for myself.

So, that just might be me being, you know, ‘the depressed artist,’ pissed that they’re not getting ‘their in,’ but, you know, I’ve been turned down by a lot of galleries.

I’ve gone, I’ve put myself out there and I’ve been directly shut down… and you’re not immune.

Yeah, I don’t know what why that is. But each time the feeling was kind of the same.

So that’s one thing I would change is like the inclusivity, giving people a chance like why does it have to be about who I know.

And, you know, I’ve even got people – like mates – who are quite big in the art world and I’ve spoken to curators, like, “Oh, yeah, I would like to show” and they’re like, “No, no, what about this person? You know, that person hooked me up with them.”

It’s like, the opportunity is really slim, but I guess it makes you work harder.

And you know, it makes you just a better artist.

So I don’t know, like that’s one thing I would change the inclusivity of it.

Like, I hate that like gatekeeping and like the cliquey vibe… it’s a bit annoying. That’s why I just stay in my studio.

I’ll just do my own exhibitions. I can’t be bothered.

Zoë: That’s the perfect quote for Cosimo, because that’s very much what we tried to do and you’re aimed at emerging artists and like giving them the tools to do their own career, especially because to be an artist, you have to be entrepreneurial.

Art Elusive: I just think like the opportunity like is very small for some reason.

I don’t know if it’s a real thing… Maybe I’m in my head, but I feel like the opportunity is small for me.

And I’m not sure why but I know that I will get to the place that whatever my brain is like driving me towards I know I’ll get there and I know it’s gonna be a beautiful journey.

Zoë: From your perspective, what is one thing that you wish that people knew about being an artist? 

Art Elusive: It’s really vulnerable.

It’s not just someone’s painting a pretty picture, you know?

It’s coming from inside you, you know, like, this vision that you have is like coming out of us a vulnerable place to be to show yourself to be in a room full of people showing them you know, what you’ve created from yourself.

Artists are really vulnerable.

You put yourself out there constantly, you know?

Zoë: Can you talk about your solo exhibition: ‘Something About Connection’?

Art Elusive: I had an exhibition [in] April 2022. And the year before – so 2021 – I got in contact with a gallery, the one gallery that was like, “yeah” because I’d done a group show.

This gallerist walked past and gave me his card and he said, “I’ve got gallery around the corner if you want to do a show. Let’s do it.”

So I went to visit him and he wanted to buy one of the paintings that were in the group show.

And he said, “I’ll give you 50 quid and you can have your show for free. If I can have that painting…”

I was broke – I needed the 50 pound. So I just walked around took it off the wall, gave it to him, got the 50 pound and I was like “Cool. We’re gonna plan a show.”

A few weeks later we started putting flyers out and because I wasn’t feeling very confident and I didn’t have many people around me, I said to him, “Maybe I should do a group show?”

I thought, “I have this other artists, he’s a guy, he’s pretty cool. Like maybe I have downstairs, he has takes the upstairs, maybe it’ll be fun, and more people will come..”

And he just completely flipped.

He was, really overly sexual and, well, it was weird man.

He was like, “I don’t want a man that I don’t know doing the show.”

So, I was in this place where I just took my painting back. I was like, “I’m not doing a show there.”

And then, with all that emotion, I was painting a lot.

And I was like, just so broken for a few months.

And then a month before my show last year I decided, “Well, I’m gonna do a solo exhibition. I’m just gonna do it.”

Everything I feel I’m gonna do it – that’s why the room was so dark, because that’s how I felt. I wanted everyone to feel the suffocation that I felt, you know, and it was all about connection with people.

I wanted to portray that and I just went for it. I got myself a studio. It was 350 pound a month. It was in Peckham. I was like just painting, planning, I was collecting bean bags to put all around to make it [the room] black. I had a month.

I shut myself off [from] the world and I just went for it. And I managed to like book people to perform. It was crazy, like how everyone just came forward for me but at the moment, I didn’t realize that so I was feeling just really I was in a bubble, man.

And then after that exhibition, literally, at 10:30, just before the exhibition [was ending], [all] the bubble burst.

It was so weird, because it was a great exhibition. And I’m so proud of myself – but the heavy emotion around it…

I’m grateful for it, though.

And now I waited a whole year to decide to do another one, but I wanted to do it around the same time.

I think everyone felt something in there [the exhibition].

Whether you liked the paintings or not. It was an experience. That’s what I wanted it to be: an experience.

Zoë: Is the show going to be of ‘the same vibe’ or is it going to be like a continuation? 

Art Elusive: It’s like a vessel. So it’s like you know, it’s a continuation, but it’s not the same.

It’s a flip of how everything was last year.

This one’s called, Something About Existence. The thing in between our connection.

So even as I’m speaking in between, I might be a bit anxious or thought might come to my head. I want to capture: “that” that thing in between.

It’s more romantic. It’s less dark. You know, I was in the grunge stage now I’m like, “No, let’s be a bit lighter and nice, let’s be hopeful.”

So, it’s a flip on it. It’s not going to be dark at all. Anyone wants to come it won’t be dark. We can say affirmations and sit in a circle.

Zoë: What advice would you to artists embarking on this artistic and creative pathway? 

Art Elusive: I would just say: use all your resources around you.

Every single thing is a resource. Even if you’re struggling so hard. Walk around London. There is materials waiting for you to paint on. It.

Do you know I mean? Just use your resources.

Don’t give up trying to find a way. Sometimes, you know, we will talk about ‘burnout’ and stuff. And I practice trying to find a way to be professional with the burn out.

Plan things out. You’ve got to find a way to ride through it.

Because it’s always gonna happen. Just don’t be too hard on yourself, you know?

And don’t shut yourself off from the world – like don’t.

As much as I’m a hermit, I still have my little tribe that’s safe… that can come over.

They do their creative things, or, you know, sit in a studio session. Don’t shut yourself off.

People need to see your craft. They need you in their life basically.

Zoë: What’s some of the more positive things about being an artist in London and having this specific community? 

Art Elusive: I think some of the positives are, when you find your people, they’re very easy to just be around.

Being in London like I could love an artist and if they’re from London too, it’s easy access for us to have a conversation, or you know, go to [an] exhibition, or just vibe and make friends with other artists.

You know, that’s the one thing that I love about the community in London.

It’s just so accessible, you can just walk past any studio and be like, “Hey, I just want to like see what’s going on in here.”

It’s such a city that people are like, “Yeah, sure. So, this is what I do…”

Yeah, that’s what I love about it. I’m not scared to just meet random people.

Even though I’m anxious I still forced myself.

Zoë: Do you have any street artist influences? Or artistic influences you like to who you can name?

Art Elusive: Do you know what? All of my influences are all my friends that are just around me, man.

The people who inspire me and I look up to you.

They might not even be a painter. They could be a tattoo artist. It’s weird.

That’s why i’m like it’s a feeling. Obviously there’s famous artists that I love like Basquiat – my favorite artist in the world.

Andy Warhol… That whole ‘vibe’ [and tribe] in New York.

Keith Haring… Like all of those guys, that’s probably the famous artists that I’ve like been inspired by or look up to.

I do love Sophie Tea Art. She’s out of control. I love her work ethic. She inspires me. Her work ethic really inspires me. She just jumped on it and just went for it.

Zoë: For you, what’s the best way [that] you find connections in the art world?  

Art Elusive: Go to all the shows. Every show. If someone invites you to an exhibition, just go.

You never know who you’re going to meet.

I met this girl at somebody’s exhibition that makes jewelry. And she just inspired me so much.

Just got to shows that’s the best way and most of them are free.

Zoë: Is there anything you think the art world could do to be more accessible? What sort of ‘baby steps’ could the art world take in creating this type of change?

Art Elusive: This is a political topic is because.. like most things I could complain about – I feel like, when you realize that it comes from you, you have to be the person to break it.

I could be like, “there needs to be more black galleries. There needs to be more younger-led galleries.”

Not even just young people …  But I do see a lot and I’m someone who’s mixed race, so for me like my experience isn’t as bad as other people’s.

But I still see that experience and I’m never silent about that stuff.

In regards to the art world, there just needs to be more opportunities for young people of colour to put themselves out there and it not be so difficult and you’re not shut me down and just telling me to go and do a group show because it’s actually tiring.

That’s the number one statement you could give, it’s almost as if you’re not good enough for it, which is quite sad. I would love to personally just do it and just not have to you know, complain and champion for that.

We need more inclusively.

My experience is mainly a race issue. It is mainly a class issue. It is mainly that… it’s hard to articulate.

In the art world, for black people is fucked.. Because even when I went to this exhibition for Black History Month, and the artists who were there, some of them were black, but didn’t speak English – you could tell the gallery owners gone over to find this artist in Nigeria.

But then, if you go to speak to the artists, the gallery owner interjects, and is like, “No, no, don’t speak to him.”

It’s like this is his time to shine… Why can’t I speak to them? It’s Black History Month?… It’s a black exhibition. Why can’t I speak to the black artist?

I just find it so weird.

I saw one black person who was working for the gallery. The first thing I said her [was], “I’m so upset.” I was distressed and I sat down and had a conversation with her and she totally agreed. I knew it wasn’t just me.

But that’s why I’m like with ‘the race thing’… it’s seriously there.

But you just have to, like you said, ‘make your own world’ and not pay attention to this one and just do it yourself and do it better and bigger and sicker and just *middle fingers up* to everyone else.

It’s like the rebel in me.

I don’t know how to speak and write this kind of stuff… But at the same time, it’s so important because if a little girl wants to become an artist, I want her to be able to message me or DM me or whoever else she identifies with and know that she could talk about this – instead of it being hidden away.

Zoë: Also, the same goes for art fairs in general. It’s the all the politics of that world, but that’s just how it works… They have a protocol and tradition.

Art Elusive: I think it’s outdated. It’s so outdated… It’s old.

I’m bored of it. There’s nothing exciting. I go to some of these art fairs and big establishment exhibitions… I’m bored… I’m bored!

And it’s like almost like black people are ‘fashion’ like, I remember last year there were so many galleries that were commissioning paintings that were basically the same, like: ‘black person standing, maybe flowers, maybe a doll.’

It was like a style that was happening, but it was like, “You’re commissioning all these white people to paint these paintings that were originally from black artists,” that exact formula of painting that was successful came from a black artist. It didn’t come from the white artist that you’re showing in [for example] Saatchi Gallery.

Zoë: On the business side, what advice would you give to emerging artists structuring their careers?

Art Elusive: I just think you need to have a basic structure with how you send [artwork], how you package things like just have a basic structure.

And then, from there you build on it. I don’t know after that stage, because I’m still building. I’ve avoided it for so long. That ‘admin’ and all that I’ve avoided. I’m terrible.

But yeah, I think start  with your structure, write everything down. Also what I do is I have a book, everything that I sell everything that I buy.

Everything… I write it in the book. I just have to have that.

So I guess just have a good structure. But I’m still working on it.

I’m probably the worst person – like I avoid websites like the plague like I’ve made then and abandoned them.

I noticed people don’t want to buy art over Instagram… Nobody wants to buy through Instagram.

During the pandemic, it was crazy. I got everything.

All my money came from Instagram. All my commissions.

But now, I’m starting to realize: a lot of people don’t feel comfortable just sending you money, hoping that this isn’t a scam, you know, I mean?

So it’s like you have to have something that is professional or something that protects both people.

Zoë: How many sales were you getting through Instagram? 

Art Elusive: I was painting daily and every day I sold painting.

I played the daily for a year. I broke up with my ex boyfriend. I was like, in a place where I had to release I painted every single day.

I would post the painting and someone would get it. Just like that. Every day.

About 90. I’ve done a lot of paintings. The thing is, they didn’t make it to my page, because I just posted on my story, someone bought it, came to collect it, the next day.

Like I was raking it in. Now I’m like: “Where are you? Come back!”

Zoë: What would make it easier for artists business-wise? 

Art Elusive: I think education. I think I just need a business course. I think it’s all myself, things I need to do myself. Because it’s even stuff like registering a business, that intimidates me.

I don’t want to do that. On Shopify, I have to register a business myself, in order for people to buy stuff using like ‘Visa,’ Amex … etc.” So it’s like, yeah, that intimidates me. I shut down. I’m like, “No.”

When I started making my website, I didn’t realize to actually sell stuff on there, I have to link it to ‘an E commerce [link or portal].’

That intimidates me, I can’t be fucked, like move on.

It needs to be easy. It needs to be like, “right: upload it. someone buys it… deposit the money into your online account.”

You know, artists aren’t good at this sh*t. We have to force ourselves to be good at it.

Zoë: So speaking of: When you’re talking about speaking to younger artists, what is some advice you’d give to you’re younger ‘Purity self,’ or ‘Art Elusive’ self?

Art Elusive: I would say to my younger self: Don’t worry about what other people think of you, your work your process anything.

Don’t worry about what other people think. The most important opinion is your own. That’s what I would say to myself because you get stuck thinking about if other people like your sh*t or like you or want you around in the little community.

The only person that will suffer or the only thing that’s going to suffer is your work. So don’t even focus on it. Just focus on yourself, your work, you know, spend five years just doing the same thing.

Don’t try and be like anyone else. You know, you’re original.

I was such like a people pleaser. I just wanted everyone to like me and like my work, you know?

Now, I’ve learned that, if I ask you: “What do you think about painting?” Does it fucking about what you think? Because if tomorrow I decide to change it, and make it better (in my opinion), that’s my decision.

It’s about me, it’s not about anyone else, you know, and if people resonate with it, that’s when the beautiful thing comes in. Like you don’t have to force that.

Zoë: in the pandemic, though, when you were making lots of sales, [did you have this] same mentality or way of thinking?

Art Elusive: I wasn’t even thinking about selling, you know. I wasn’t even thinking about selling work. I wasn’t even thinking about that.

I didn’t care. It was like an energy. When I was with my ex boyfriend, it was kind of abusive relationship. So he didn’t let me paint in the house. So for a year I wasn’t painting.

So as soon as we broke up, the first thing that I done, was paint and I couldn’t stop.

I couldn’t stop. So that’s what it came from. It was just a lot, like I just had a release, you know?

And I was just churning it out, churning out. My Instagram grew.

When I was with him, I had like 600 followers and now I’m on 2000…

Zoë: But that’s still a lot – it’s such a slap in the face…

Art Elusive: I started loving myself and started doing it for me, not for anybody else. I think everyone just saw that. And it was the pandemic people bought.

The things I was painting were so colourful, vibrant. I was painting everything. It was all kind of abstract, but it was still some portraits. I was doing a lot of commissions of like family portraits, and so I was just, it was almost like a training camp I put myself in.

I was just like painting crazy. I wasn’t using references for most things.

So, I was just learning again… I felt like I’d had a year off and I just had to learn again, and people just loved it.

Like this one woman – she became a collector of mine. She’s bought 10 pieces.

Starting off as three in one week and now, if she likes something, she’s just like, “Yeah, that’s mine.”

Zoë: I feel like when I look at your paintings, even if the style changes, it has a distinct essence that’s “you.” 

I’ll say, “Oh, yeah, that’s your style.” That’s why I  like it.

It just has this unique perspective, and you can tell it, I think that’s the best.

Art needs to have a story. It needs to be personal to you. And when that’s personal to you, you connect to the audience, it’s going to reach out to somebody. It sounds so cliché, but it’s the truth.

By Zoë Goetzmann (@byzoesera)

Interview with Emma Loizides – Contemporary Art

 

This week, Cosimo: Studio Tours visits artist Emma Loizides’ studio in North London. 

On a typical grey London day, Emma’s studio and home is a pink palace oasis (and the epitome of my art and home decor dreams). The walls of her house are covered entirely with art – her stunning salon-style gallery wall was one of the prime highlights of this studio visit. 

Emma is a full-time artist and oil painter. She creates landscapes, cityscapes, and still lifes inspired by her international travels, popular brands, or branded, commercial imagery – inspired by her time spent living in the U.K. and the U.S.A. 

Some of our favourite works by Emma include her London skyline paintings (including her recent work of the skyline overlooking Primrose Hill – which, as Loizides says in our interview, took her “two years” to complete due to the work’s massive scale). 

Emma has exhibited work in the Royal Academy’s Summer School. She has shown work at Roy’s Art Fair and The Other Art Fair. Last year, the artist exhibited her work for the first time at START Art Fair at Saatchi Gallery. 

This year, Emma will show her work at this upcoming Affordable Art Fair and Fresh Art Fair. 

Zoë: Tell me about your ‘Artist Story.’ What made you want to become an artist?

Emma: I started quite late, I didn’t become a full-time artist till I was 40. I always loved being creative and making things as a kid. And I studied up to A Level. And then when I went to university, I really wanted to travel.

So I studied business, Business Management, and Spanish, then went into working in Canary Wharf, at HSBC.  And then I must have been in my early 20s – I was coming out of work one day, and I saw a sign for an art club, like ‘A Lunchtime Art Club,’ and I thought, “I’d love that.”

And from then, I just started doing short courses at Central Saint Martins on Saturdays and I did summer school at the Slade [School of Fine Art] and just started painting in my spare time. Just always: ‘building it’ [my artistic practice].

I entered a show in Bedford, I think I was 27. And that was the first painting that I sold, and just kept at it since then. And then it was during the COVID [pandemic] I just started selling more and painting more. And I thought now I’m going to go for it full-time.

Zoë: Did you always had a passion for art? Did you do it when you were younger? And what made you not want to pursue it early on? Just timing? 

Emma: I was always creative. But I think there aren’t really any artists in my family. And it’s, I guess I just thought I’m not going to make any money. I have to get a – you know – ‘office type job.’ It just didn’t occur to me that it was an option.

Zoë: Was there a turning point when you realised there was a potential to make money? Or did you take on? Did you start pursuing art just because you wanted to do it? Was it a ‘now or never situation?’

Emma: I think I was always edging towards it. And like applying for different things like applying to The Other Art Fair and the Affordable Art Fair.

And it was around that time when, just over a year and a half ago, just things started happening. I started selling more and I just thought: “Oh, I’m really going to give it a go now.”

Zoë: Wow. So can you tell me a little bit about your artistic practice and kind of the mediums you work with and the themes you explore?

Emma: Yeah, so I like to paint the city, I guess because I’m right in London. I genuinely work from photographs and sketches.

So for example, when I was at Canary Wharf when I was working in HSBC, I used to take my sketchbook and sit at lunchtime and just be sketching around the buildings and things. So I work from photographs and sketches.

I don’t work on location like I wouldn’t paint in the park because I find it too difficult with the weather – ‘London weather.’ So yeah, I work from my studio here. I work with oils all the time.  I’m really slow. This one’s taken me two years [Emma gestures to the massive landscape/cityscape of the view from Primrose Hill behind us]. 

That’s the view from Primrose Hill. So I would go there, sketching my sketchbook and get an idea of what I wanted to paint. Then come back and make the canvas: it’s linen canvas, which I stretched it here and then built up loads of layers of oil paints.

Zoë: [There’s] also a slightly photographic feel to your work. I was wondering: are you able to explain how you’re able to [accomplish] this specific style of painting? 

Or, how you’re able to create oil paintings that have a slightly photographic feel [or sentiment]? There’s a kind of flatness to the overall canvas. It’s really interesting.

Emma: I think it’s probably because I do work from photographs. So I’m copying from photographs, and then if I’m missing detail, or I’ll go back …

Zoë: You paint a lot of different locations. Is there a reason why you love painting [cities] or London so much [for example]? What appeals to you about [painting] cities and travel?

Emma: It’s just what [is] familiar to me. I also spent two years living in Las Vegas. And I did an internship there about 15 years ago. So I travelled around the coast and did a road trip from San Diego to San Francisco.

And I got a lot of photographs and sketches and stuff from around there. And I love the American landscape, and the flat architecture, and palm trees. So there’s quite a mix.

There’s an influence from America and the American landscape and then quite a lot of London cityscapes as well.

Zoë: There’s such a good positivity also to your work. I love mostly the cityscapes, but then you also focus on [capturing] the horizons of the city as well. [All your ‘scapes] have this ‘warm glow’ about them, which is nice.  

So, for the next question: Was there a reason why you decided to go to art school and get that practical [foundational] knowledge?

Emma: Purely enjoyment. I just loved it. But even now, even though I’ve been painting for 15 years, last year, I went and did another one. Because when I’m painting here on my own [in my studio], it’s not the same as being around other artists and being able to talk about it.

So it’s just purely like, ‘booking a holiday’ – I booked a course because I just like to get new ideas. And it’s a chance to ask questions and stuff.

When you’re self-taught, you know, I don’t really have people who have lots of artists, friends that I can ask questions to. So that’s why it’s really nice to do things like that.

Zoë: Then when you were starting out, how did you find your community with things like art fairs and other artists? Was it through mostly social media? How did you find those media connections? For networking and things?

Emma: In person. So, I’m still in touch with some of the artists I met at The Other Art Fair. I did, Roy’s Art Fair. And then social media is great for keeping in touch.

Because you only meet people over a few days, and then keep in touch on Instagram. I also joined marguerite [Women’s Arts Membership Club].

They just had their closing party yesterday. They’re a networking group for ‘Women in the Arts.’ So, I met some good friends through that.

Zoë: What do you love most about being an artist? Is it about making art in general? Or about the art world? 

Emma: I love the freedom. I think it’s the best bit. The freedom of my time. I think where I was trying to paint around work was really hard.

I’d have to get up at five and do an hour before work or on my weekends. I was painting all weekend. Now I feel, like a sense of, if I wake up I can paint, and if I don’t want to there’s enough to get on with communications or updating my website.

There’s lots of different things to do.

Zoë: It’s [the process or position of being an artist] ever-changing. It’s much better than a ‘9-to-5’ job. You can just ‘live in that creative expression.’ [it’s] very therapeutic.  

What is one thing that you’d like to change or would hope would change in the art world?

Emma: In the art world? I think there’s so much, sometimes it can be a bit hard. You feel like you’re an outsider and can be quite hard to get into.

But really, it’s just about getting to know people and keeping going isn’t it? It can feel too big at times and too far away. And I think about being an artist. The one thing that I’ve found hard is not having a regular salary.

On the one hand, you’ve got the freedom but when you’re used to having a corporate job and being paid each week, that’s the one thing that I found a bit hard to get used to.

Zoë: Yeah, [the art world can feel] too big, and then when you are in it’s too small. That’s very true. And the barriers to entry. That’s important to note. As an artist, what is one thing that you wish people or people in the art world knew about being an artist? 

Emma: I think maybe people in my position want to be an artist, something I wish they knew is that it’s not all like, ‘you’re still going to have challenges and there’s still going to be things you don’t want to do.’

It’s not all like you just wake up and fly around with a paintbrush. You know, there’s still lots of aspects to being an artist.

There’s the sales, there’s the communications, there’s the painting itself. And, you have to wear so many different hats.

Zoë: Is there one thing that you can pinpoint, ‘what’s the biggest challenge of being an artist?’

Emma: For myself? I would say it’s being disciplined and getting in the studio.

Somehow when you have less time, you are stricter and you are a lot more disciplined with your time and I would paint every day, whereas now I have that freedom, I do need to be disciplined and make sure I, you know, have set focus time on painting.

Often it’s like getting yourself in there and getting started. And then before you know what you’re into it. It’s like going to the gym, isn’t it?

Zoë: Rather paint than go to the gym, to be honest [laughs]. It’s also a different type of therapy [Art and making Art]. And what advice would you give to other artists or emerging artists who maybe are making the decision to go into this pathway [of becoming an artist]? 

Emma: For myself. I was trying to do everything. No, like I said, it can seem really big for art fairs, you’ve got all these open calls, these galleries, and I would say, to just take it slow.

There’s no rush. Just to keep making progress in the direction you want to go. But you don’t need to do it all at once.

It can seem overwhelming. Sometimes, you know, if you want to enter everything, do everything. Just focus on one thing at a time.

Zoë: I think that’s important. I think that’s important, especially for younger artists.  

Especially art school students, and you have a lot of anxiety, it’s good to go to art school [but there’s a\ lot of anxiety and pressure to be like ‘the superstar,’ and to be in museums and galleries, which isgreat and you want to do that. 

But it’s good to afford connections and ‘to not burn out.’ That’s how you burn out too quickly, I think.

Emma: And it takes the joy out of it. It’s fun. You know, like that’s something that I forgot about when I was putting pressure on myself to become an artist.

I was just making sure I: ‘paint, paint, paint.’ And it just took the joy out of it. And then it was when I started to have more fun again and forget about the outside world, is when it you know start to enjoy it more

Zoë: Definitely. Do you find that it’s important to create things that are important to you or unique to yourself? 

I feel like when I speak to a lot of artists, when they find an avenue that works for them, that’s when they start attracting collectors and sellers or was that your experience? 

Emma: I can’t really say they’re important to me but just something that I just really enjoy. I’m drawn to it. For example: the American landscapes I just love. I see something that I really like and I’m drawn to it.

I paint strange things. Have you heard of artist Wayne Thiebaud?  He paints ‘gumball machines,’ ‘everyday things.’ I just love the way he uses paints. I did start to paint cakes, just to try and learn more, like how he uses the oil paints. I think he’s great.

Zoë: Do you have any other artist inspirations or any other artistic inspirations that you draw from?

Emma: I really like Edward Hopper, I like Jasper Johns. I like the texture, I haven’t tried, but he uses wax. And his ‘Flag Paintings’ and ‘the letters’ I really liked the texture that he’s got in them. I like Robert Delauney for his use of colour.

Zoë: Lot’s of male artists, which is interesting … 

Emma: It’s really interesting because, people [who saw my work] at Start Art Fair, thought it was a man who painted them.

Zoë: Really?

Emma: A few people said to me, ‘Oh, who is this guy?’ [and I replied]: ‘Actually, it’s me.’ It’s really, it’s just strange that’s an observation [people have].

Zoë: That’s very interesting. That’s like pluses and minuses it’s also that’s good also maybe – in this art world it’s probably a good thing. Is there anything – or a few things that you wish you knew when you first started [being an artist] that you would tell your younger self [who] wanted to pursue this career?

Emma: Take your time and enjoy it. There’s a quote I read that said: “You can have it all but just not all at once.” There’s so much to do, I don’t need to do it all this year

Enjoy creating and the creating process. Just create.  I think that’s the main thing I would tell myself: to make sure I have fun [while] I’m painting.

Zoë: What do you love most about the London landscape as well? Is there anything that pulls you into it? What do you love most about drawing [creating art] in London specifically?

Emma:It’s not really related to the art but I like that no one really cares like no one pays attention. I could sit there and sketch and people that don’t really ask what you’re up to. I just feel like if you sit there peacefully. It’s just quite peaceful to sit in the park. Especially there [on] Primrose Hill.

Zoë: It’s very solitary.

Emma: Yes, solitary. That’s the idea. Yeah. I find it quite a nice thing to do. Just get a coffee and go with a sketchbook somewhere.

Zoë: Being in the art world and being an artist, is the cost [of promoting and taking part in art fairs] one of the most challenging things? Or does the experience outweigh the difference?

Emma: I wouldn’t say the cost is a challenge. Because now there’s Instagram. It doesn’t cost anything to get really good at that.

There are other opportunities that don’t cost things. But it’s knowing some of the things, there is a lot of cost involved, and it’s knowing which ones are good.  What would be the driving force to make you want to submit and pay for a placement in an art fair?

I think that’s where your network is key. Because if you know somebody who’s done something, and they can tell you: ‘it was good’ or ‘it was a rip-off…’

Zoë: Would a guarantee in sales be a factor or just guaranteed promotion? Or is it just the reliability of other artists that could vouch for it?

Emma: I think ‘yes.’. For example, START ART FAIR is very good publicity. It’s a really good venue. And someone told me at the start: “Don’t do an art fair unless you can afford to not sell anything.” So I’ve always had that in my head. It’s not guaranteed that you’re going to sell anything.

Zoë: That’s good advice for artists actually.

Thank you Emma, again, for taking part in this interview. This chat was lovely and incredibly helpful for artists and art lovers too!

You can see more of Emma’s work here. 

By Zoë Goetzmann 

Interview with Rory Watson Artist – Emerging Artist

 

Rory Watson is a London-based artist who works in a variety of different media: from painting, drawing, and charcoal, to digital installation projects. 

He holds a Fine Art Foundation Degree with Distinction from City College of Brighton and Hove. Rory also holds a First-Class Honours Degree from Central Saint Martins, UAL.

In this interview, I visited Rory at his new studio located in Bethnal Green, London, where we spoke about a range of topics.

From what motivated his desire to become an artist, his painting process, working as a colourblind painter, his artistic influences, the pros and cons of digital and physical works and spaces as well as his future plans for his career and work: letting go creatively in order to grow as an artist capable of taking on a more multi-disciplinary approach: 

Zoë: So, let’s start out with question I like to ask all artists: What made you want to become an artist? In short: tell me your ‘Artist Story?’ 

Rory: That’s such a loaded question: what made you want to become an artist? Well, my mum’s an artist. She works with oil, she’s a painter. So, I suppose being bought up with a mum as an artist is definitely something which is inspiring.

 

During school, I had multiple backgrounds. I was kind of more pushed away, I suppose from Art and [due to a lot of factors] like being colourblind [for example]. I would get things wrong a lot.

 

I suppose I just wanted to do something which I could enjoy. I’m not very good at sitting still: [such as] being [or working] in an office. I like being active [and] moving around.

 

I suppose [it] [or art] is a challenge as well. [With Art] there’s never [a] [‘right answer.’] As soon as you try something, within a week, you look at a painting, that you liked last week, and suddenly you realize what you could have done better until you start another one [painting].

 

It’s just an endless process of trying to get to a point. You can never really let go.

 

Zoë: Did you so did you go to art school? 

 

Rory: I did my Foundation Degree in Brighton. And then I took three years out in between going there and then going to Central Saint Martin’s. But I wasn’t a painter at University.

 

I used to do installations. I worked [with] a lot with like digital elements, like making holographic works, using Augmented Reality. I didn’t really start painting until after University.

 

Zoë: Tell me a bit about your current artistic and painting practice? 

 

Rory: Rather than looking at the art world in so much depth, I’ve come to take more of a stance looking at myself within the art world and how I see myself as an artist and my own personal interests.

 

I’m still interested in physical spaces, digital spaces, and the modern art world that we live in. I’ve recently taken more of an internal viewpoint and been sort of looking at my own personal interests within the art world.

 

And I have been looking at [how] these ideologies will combine. I think it’s going be interesting.

 

Zoë: Could you also talk to me a bit about what it’s like working as a painter with colourblindness? 

 

Rory:  It’s like being dyslexic with colours. Certain shades and certain colours can be confusing. Certain reds look like certain greens, certain blues look like certain lilacs.

 

Turquoise is probably the most confusing one. Because it could be grey, pink, green or blue. [But] a vivid bright green is always going to be seen as green.

 

I’ve been doing a bit more research [into] working with colour, through the process of [now] doing [very] colourful work. It’s interesting how a lot of people who are colourblind look at the textures of certain objects to help determine what colour they are.

 

That’s an element which I’ve started incorporating in my work, which is much more of a thick, textural element.

 

Zoë: That transitions into my next question: what do you love most about being an artist? 

 

Rory: For me, it’s the constant challenge. As frustrating as it is: the amount of times, I’ve wanted to punch a hole in a canvas I’m working on, it’s the constant challenge.

 

You want to keep going because you can create a work and ‘one in 10,’ ‘one and 21’ [and/or] ‘[one] in 50 works,’ you create you [can] take a step back and you’re like, “Oh, I’m kind of happy with that.”

 

Give it a week you come back and then you’re like, “Well, why was I happy with that?” It keeps [up] the motivation to keep going. I feel like that’s what I love and hate about it. But, it’s exciting.

 

Zoë: Which artistic genre do you enjoy working with more? Digital or Painting? 

 

Rory: I have this infatuation about the digital. It’s something I am interested in. It just takes me longer to get anywhere with it. I think that my work [painting] does discuss the digital somewhere another.

 

You could even say that the bold colours [juxtaposed] against each other, it [almost gives the feeling of [having] depth on [a two-dimensional] plane.

 

Zoë: That’s true. I didn’t notice that until now [gesturing to small canvas works on wooden studio wall behind me]. That makes a lot of sense. That brings us to the notion of imitating digital works as well – as the colours in the paintings are almost hyper-saturated.

 

Rory: Yes, it’s a very new way of working for me. It’s something which I’m sort of learning [as I go]. I suppose it’s not the way that I usually work.

 

But even this conversation has been revealing more about my practice I didn’t really know existed.

 

Zoë: Okay, so onto the bonus question: Is there something that you wish people knew about what’s it is like working as artists being an artist?

 

Rory: When I said that finished University, I always wanted to paint, but I didn’t want to be labeled a painter. I wanted to be able to work across different mediums.

 

I didn’t want to be typecast into this category and then be stuck in that category. I like working with different mediums and [following] [wherever] the process sort of takes you through.

 

I work very differently than to how I am [working] now. I sort of had plans where I wanted to go. I planned everything, thoroughly designed everything. Now I’m kind of letting things go and just rolling with it a little bit more, which has been difficult for me.

 

Because I [used to] think I [needed] a plan when it comes to my practice. By trying to get rid of [that] plan, at times, it’s been very difficult. And very frustrating.

 

You [often] hit like a block, you don’t really know what you’re doing, where are you going. And you need conversations like these [to] realize what it is [that is] sort of holding you back. I used to map things out, print out many pictures, at work from different things.

 

All these paintings that you look at behind you [The artist points to intensely colourful, small oil works on canvas behind us] none of them are done with models, none of them through photographs.

 

This [process] is all [done by] sort of approaching canvas with just the element of paint and a canvas. I used to [create] grids to make sure things [were] in proportion. But I kind of like it when things sort of ‘move ’in the painting.

 

Zoë: Because that’s the tradition of painting and what artists are taught in art school … you’re taught the basic as a framework and as you begin to mature in your artistic practice, you can deviate from this foundation slightly.

 

Rory: A lot of people look at these paintings, they ask if they’re self-portraits. And it’s kind of interesting.

 

So, I suppose in some respects, they might be. I took photos of my face in the process just to see where shadows would hit the face at certain times. In terms of being more self-portrait [depends on] the colours that I’m choosing to use, or how I’m feeling in the studio on those days.

 

Sometimes I’ll be flicking paint of canvas and a little bit more aggressively: smudging, moving the paint around. So, I suppose a part of it is my emotions coming through in the paintings.

 

Other days where I’m a little bit more relaxed, there’ll be more intricate parts of the painting that will come out.

 

Zoë: Did you or do you have any artistic influences? 

 

Rory: There’s been many, many influences through the years. I really love quite a few. Since painting at different times, there’s been different influences that have been more prominent [than others]. [Scale-wise], with works such as ‘The Stare’ and ‘Intro,’ [I took inspiration from] Jenny Saville.

 

Anthony McAuliffe is another artist who I was looking at as well [for his use of] [textural] works.  I used to do a lot of charcoal drawings, like loads and loads of charcoal drawings.

 

And trying to transcribe charcoal to paint, I thought was quite interesting [the] way that Anthony McAuliffe accomplished that – keeping [a sense of] rawness [in]both mediums

 

Zoë: For the last question, what do you wish you knew at the start of your career that you wish you knew now? 

 

Rory: So, I think I stayed in almost like a safe zone for too long. I didn’t take as many risks as I wanted to.

 

Especially throughout University. I sort of got myself down ‘this rabbit hole’ of working with digital and comparing digital and physical spaces using holographic and digital elements. It wasn’t until after University where I started painting, started drawing and trying to talk about [these] subjects in different ways.

 

I was always kind of scared of painting. Maybe it has got something to do with the fact my mum was a painter, and I didn’t want to be compared. Maybe not like working with colour. Another one. I only ever worked black and white. I tried charcoal drawings.

 

I’ve never worked with colour. Because whenever I tried to recreate something, people would be [say]. “Why is their skin green?” and I didn’t even realize.   So now I’m looking [at] how colours interact on the canvas. [I’m looking at how you can] build a face all together.

 

I wish I had the confidence to do that earlier. Because that took me too long to get the courage to do: almost for the fear of ‘being wrong.’

 

Zoë: Business-wise: is there any advice you would give yourself? 

 

Rory: For me: it’s trying to stay clear of painting what other people want and doing what you want. And I think that’s the main thing because it’s quite easy.

 

You could have someone come up to you and say they really liked one piece of work and they could ask you to recreate it. But the whole point, especially if I think most artists practices are like, “Is that you?” You don’t sort of stagnate in that sense.

 

You move on you, keep going you evolve, and my work has changed a lot throughout the years. And sometimes some works I do, a lot of people say, “They’re grotesque,” “They’re haunting,” “They’re scary,” “They wouldn’t want it on their walls.” I get that quite a lot.

 

I suppose it’s not looking at sales as the main thing you want to look at. I want to look at creating work that I enjoy looking at.

 

 

You can find more of Rory’s work on Instagram at: @rorywatson.art