How to Do Charcoal Drawing: How to Choose the Right One to Draw With

Charcoal drawing has captivated artists for centuries with its ability to evoke deep emotion, create dramatic contrasts, and render delicate textures. Whether you’re a beginner exploring charcoal sketching or an experienced artist refining your charcoal art techniques, selecting the right medium is crucial. In this guide, we’ll cover everything from understanding the different types of charcoal to exploring tools, accessories, and best practices for enhancing your work. Let’s dive in!

1. How to Do Charcoal Drawing: Understanding Different Types of Charcoal

Before you start your next charcoal project, it’s essential to understand the varieties available. Each type has unique properties, making it suitable for different techniques and artistic expressions.

1. Vine Charcoal

Vine charcoal is made from grape vines or willow branches. It is the softest and lightest form of charcoal. It is easily erasable and perfect for light, airy, and expressive sketches. Its organic composition gives it a smooth, light quality that many artists love for its subtlety and ease of use. However, vine charcoal can smudge easily, so it is better for sharp, detailed drawings.

Characteristics:

Softness & Lightness: Vine charcoal produces delicate lines that can be easily smudged or erased.
Expressiveness: Its gentle texture is perfect for quick, expressive sketches and atmospheric effects.
Limitations: While its erasability is an asset for quick studies, vine charcoal may not hold up well for highly detailed work. It tends to smudge more than its more rigid counterparts.

Ideal Uses:

Quick Sketches: Perfect for initial studies or gesture drawings.
Atmospheric Landscapes: Great for creating soft, ethereal backgrounds.
Studies: Ideal for practising shading and light effects without committing to permanent lines.

2. Compressed Charcoal

Compressed charcoal, made by grinding and binding it with gum or wax, is a key medium for charcoal drawing. It is denser, darker, and available in various hardness levels, making it excellent for detailed work and deeper tones. Compressed charcoal produces less dust than vine charcoal but is more challenging to erase.

Characteristics:

Density & Richness: Offers deep blacks and varied shading options.
Versatility: Comes in various hardness levels, making it adaptable for bold strokes and fine detail.
Durability: Produces less dust than vine charcoal and holds a line longer, though it is generally more challenging to erase.

Ideal Uses:

Detailed Portraits: Excellent for achieving rich, dramatic contrasts.
Still Lifes: Works well for precise shading and intricate detailing.

Expressive Work: Its ability to produce intense, dark tones makes it great for dramatic compositions.

3. Charcoal Pencils

Charcoal pencils offer enhanced precision and control, making them ideal for detailed work and minimising mistakes when drawing charcoal.

They are ideal for detailed work and come in various hardness options, making them suitable for beginners and advanced artists who prefer a methodical and meticulous approach.

Charcoal pencils combine a pencil’s precision with charcoal’s expressive quality. They are compressed charcoal encased in wood, offering improved control and a reduced risk of breakage.

Characteristics:

Precision: The pencil format allows for detailed lines and controlled shading.
Variety: Available in different hardness grades, from soft for rich blacks to hard for fine details.
Cleanliness: Less messy than traditional sticks, making them suitable for detailed work and studies.

Ideal Uses:

Intricate Detailing: Perfect for fine edges in portraits and still lifes.
Technical Drawings: Great for work that requires precision and clarity.
Mixed Media: Easily combined with other drawing tools without overwhelming the paper.

Each type of charcoal offers distinct benefits and limitations, making it suitable for different styles and techniques. Understanding these differences while drawing with charcoal can help you decide which type best suits your needs. Experimenting with each variety can also expand your creative repertoire and reveal unexpected techniques.

2. Consider Your Drawing Style

Understanding your drawing style is essential for choosing the right charcoal medium. Your technique and the effect you wish to achieve should guide your selection process.

Quick Sketching and Capturing Motion

Vine charcoal is often the best choice for artists whose work emphasises spontaneity and fluidity. Its soft, easily erasable nature is ideal for capturing fleeting expressions and dynamic movement.

Key Benefits:

Speed: Ideal for fast sketches or studies where capturing movement is more critical than permanence.
Flexibility: Allows for rapid changes and adjustments, making it forgiving for beginners.
Light Touch: Perfect for creating atmospheric effects where subtlety is key.

Detailed Work and Precision

Compressed or charcoal pencils are more appropriate when your work demands high precision, such as in portraits or detailed still lifes. These media allow you to build layers and create delicate, intricate details.

Key Benefits:

Depth and Contrast: Compressed charcoal delivers intense, rich blacks, ideal for dramatic shading.
Control: Charcoal pencils offer a methodical approach to fine details, perfect for technical drawings.
Versatility: Both mediums allow for varied pressure application, enabling you to produce a spectrum of tones from soft greys to deep blacks.

Matching Your Artistic Vision

Ask yourself these questions:

Do you prefer a loose, expressive style, or is your work more structured and detailed?
Are you exploring rapid studies or need a medium that allows for meticulous control?
How much erasure and reworking do you anticipate in your creative process?

Your answers will help you align your medium with your style. Remember, many artists choose to mix media to exploit the unique advantages of each. For instance, you might use vine charcoal for initial sketches and then layer compressed charcoal for added depth.

3. Experiment with Hardness Levels

The hardness of your charcoal significantly impacts your artwork. Much like graphite, charcoal is available in various degrees of hardness, which can affect line quality, texture, and blending.

Understanding Hardness Levels

Softer Charcoals: Characteristics:

Produce deep, dark tones with a rich texture.
Blend easily for smooth transitions.
Typically found in vine charcoal.

Ideal For:

Creating deep shadows and dramatic contrasts.
Large areas that require smooth gradation.
Atmospheric, moody backgrounds.

Harder Charcoals: Characteristics:

Produce lighter, more controlled lines.
Offer precision and are less prone to smudging.
Often available as compressed charcoal or in pencil form.

Ideal For:

Detailed work where precision is essential.
Fine lines and subtle textures.
Situations where a controlled approach is needed.

Experimentation Tips

Purchase a Variety Pack: Many art suppliers offer charcoal sets that mix vine, compressed, and pencil options. This allows you to try different hardness levels without a significant initial investment.

Test on Different Papers: The texture and weight of the paper can dramatically influence how your charcoal behaves. Experiment on:

Textured Papers: Provide more “tooth” to grip the charcoal, enhancing its richness.
Smooth Papers: Ideal for detailed work where fine lines and blending are essential.
Specialised Charcoal Papers: Often have one smooth side and one textured side, giving you two surfaces to work with.

Mix and Match: Don’t be afraid to combine different types of charcoal within one drawing. For example:

Use softer charcoal to establish base tones.
Switch to harder charcoal or pencils for the final details.

Keep a Dedicated Sketchbook: Keep a sketchbook exclusively for experimenting with different hardness levels and mediums. Over time, this archive will serve as a reference for which materials best suit your style.

4. Check the Quality

Quality matters when it comes to charcoal. Not all charcoal products are created equal; higher-quality options tend to offer richer pigments, smoother textures, and better durability.

Trusted Brands: Look for products from established art supply companies. Many professionals recommend brands like Derwent, Winsor & Newton, etc.

Testing the Product: If possible, purchase sample packs or small quantities first to assess:

Pigment Richness: Does the charcoal produce the deep blacks and nuanced greys you need?
Texture: Is it smooth enough for detailed work or too crumbly?
Erasability: Does it behave predictably when you attempt corrections?

Price vs. Performance: While high-quality charcoal might cost more, consider it an investment in your art. The difference in performance can dramatically affect the outcome of your work.

Additional Tips

Read Reviews: Online reviews and forums can be excellent resources for gauging the quality of specific charcoal products. Art communities on platforms like Reddit or dedicated Facebook groups can provide first-hand experiences.

Quality charcoal will help ensure that your creative vision is expressed precisely as you intend, making every stroke count.

5. Tools and Accessories

To make the most out of your charcoal drawing experience, consider tools and accessories that can accompany your charcoal:

Fixatives: Charcoal drawings are very prone to smudging. Using a fixative spray can help preserve your work once it’s completed.
Blending Tools: Blend charcoal using stumps, tortillons, or even tissue paper for a softer or more unified appearance.
Erasers: Investing in a good kneaded eraser will allow you to lighten up dark tones or create highlights, adding depth to your charcoal drawings.

6. Advantages of Charcoal Drawing

Charcoal drawing offers numerous benefits, making it a favoured medium among artists for centuries. Let’s explore these advantages in depth.

Expressive Range and Versatility

One of the most significant advantages of charcoal drawing is its expressive range. Whether you are creating bold, dramatic compositions or subtle, nuanced studies, charcoal adapts effortlessly. Its wide tonal range—from soft greys to deep blacks—allows you to produce dramatic contrasts and intricate shading. This versatility makes charcoal drawing an excellent medium for various styles, from abstract explorations to detailed realism.

Ease of Blending and Layering

Charcoal’s soft texture makes it highly blendable. This quality is perfect for artists who want to create smooth transitions between light and dark areas in their charcoal drawings. With the right tools, you can blend tones to achieve atmospheric effects and rich, layered compositions that add depth and dimension to your work.

Quick Corrections and Spontaneity

For many artists, the ability to modify and adapt their work quickly is essential. Charcoal drawing is forgiving; mistakes can be erased or altered easily, allowing rapid experimentation. This spontaneity fosters creativity and encourages artists to take risks, knowing any misstep can be quickly corrected.

Affordability and Accessibility

Compared to some other fine art media, high‑quality charcoal is relatively affordable and accessible. This makes charcoal drawing attractive for students, hobbyists, and professional artists. Its availability in various forms—from inexpensive vine charcoal to premium compressed sticks—ensures that charcoal drawing is an option for every budget.

Timeless Quality

Charcoal drawing has a timeless, almost elemental quality. Master artists have used the medium for centuries, and its enduring appeal lies in its ability to convey raw emotion and precise detail. Whether you’re aiming for a contemporary look or a classic style, charcoal drawing offers connections to the rich history of art.

Enhancing Creativity

The inherent unpredictability of charcoal encourages creative problem‑solving. As you experiment with charcoal drawing, you’ll often find that the medium takes on a life of its own, leading to unexpected textures and patterns. This dynamic interaction can push your creative boundaries and help you develop a unique artistic voice.

7. Subjects for Charcoal Drawing

Exploring various subjects can invigorate your charcoal drawing practice and push you to experiment with new styles and techniques. Here are some subjects to consider:

Charcoal Portraits

Capturing human expression is a rewarding challenge in charcoal drawing. The medium’s ability to render subtle details—from the soft shadows around the eyes to the intricate hair textures—makes it perfect for portraiture. Explore our Charcoal Portraits collection for examples and inspiration.

Charcoal Landscapes

Nature offers endless inspiration for charcoal drawing. Whether you’re depicting a sweeping vista or an intimate forest scene, the interplay of light and shadow can create mesmerising effects. Vine charcoal’s gentle application, combined with the dramatic impact of compressed charcoal, brings landscapes to life.

Still Life Compositions

Still-life subjects like fruits, flowers, and everyday objects allow you to experiment with texture and form. Drawing charcoal for still-life compositions encourages you to focus on the interplay of light and shadow, emphasising each object’s material qualities. Check out our Charcoal Still-Life section for creative ideas and techniques.

Abstract and Experimental Art

Abstract art provides a liberating canvas for those looking to push the boundaries of conventional charcoal drawing. Experiment with shapes, textures, and tonal variations to create pieces that evoke emotion and thought. Our Abstract Charcoal Art collection showcases how artists use charcoal drawing to explore non‑representational forms and creative expression.

Combining Subjects for Dynamic Pieces

Many artists find that blending subjects yields uniquely compelling works, such as merging portrait elements with abstract backgrounds. This hybrid approach to charcoal drawing can challenge you to innovate and expand your creative horizons. Combine different subjects in a single composition to see how charcoal drawing can give traditional themes a fresh, contemporary touch.

8. Learning Resources and Tutorials for Charcoal Drawing

Whether you’re picking up a charcoal stick or refining your technique, these websites offer tutorials, video lessons, and expert guidance to elevate your skills.

1. The Virtual Instructor

What’s Inside:

Step-by-step charcoal tutorials
Video and written lessons on value, shading, portraits, and still life
Great for beginners to intermediate artists

2. Draw and Paint for Fun (by Paul Priestly)

What’s Inside:

Free, beginner-friendly lessons
Clear, engaging explanations of charcoal techniques
Perfect for students and casual learners

3. Ctrl+Paint – Traditional Drawing Foundations

What’s Inside:

Focus on drawing fundamentals, many of which apply to charcoal.
Downloadable video content
Great for building core skills

Conclusion

Ultimately, the best way to determine which type of charcoal to draw with is through personal experience. Try different types of charcoal, experiment with various techniques, and see how each reacts to other kinds of paper. Integrating traditional techniques like charcoal drawing into modern art forms bridges the past and present, adding depth and character to contemporary creations. Over time, you’ll develop a preference that complements your artistic style.

FAQs

How do I store my charcoal artwork?

To store charcoal artwork, spray it with a workable fixative to prevent smudging. Place glassine sheets between pieces and keep them flat in a portfolio or archival box. For long-term display, frame it with UV-protective glass and acid-free backing. Store it in a cool, dry place to avoid humidity damage.

What fixatives are best for charcoal drawings?

Use a workable fixative (e.g., Krylon Workable Fixatif) for charcoal drawings to allow further adjustments. Opt for a final fixative like Lascaux or Grumbacher for a permanent seal. Spray thin, even layers from 12–15 inches away in a well-ventilated area for best results.

How do different paper textures affect charcoal drawing?

Paper texture influences how charcoal adheres:

Rough/Cold-Press: Best for bold applications and expressive strokes.
Smooth/Hot-Press: Ideal for fine details and blending.
Newsprint: Suitable for practice but non-archival.

Test small sections before significant projects to ensure the desired effect.

Can I use charcoal with other media?

Yes. Charcoal blends well with:

Graphite: For rich shadows and fine details.
Ink: Adds striking contrast.
Pastels: Introduces colour.
Watercolours/Acrylics: Use charcoal for outlines after the paint dries.

Always test combinations on scrap paper for best results.

What are the best blending techniques for charcoal?

Effective blending techniques include:

Blending stumps/tortillons for precision.
Soft cloth/tissue for smooth gradients.
Brushes for painterly effects.
Fingers for organic texture (avoid oils).
Kneaded erasers to lift highlights.

Blend following the form’s direction for realistic depth.

Where can I find more tutorials and learning resources for charcoal drawing?

Find expert tutorials and tips for drawing with charcoal at The Art Shop Skipton and Mark Clark Fine Art. These resources provide in-depth guides, techniques, and best practices to enhance your charcoal drawing skills, which are suitable for beginners and advanced artists.

June 28, 2024March 13, 2025

Affordable Art in the UK: Your Guide to Buying Budget-Friendly Artworks in the UK

While the UK art scene may seem dauntingly expensive, it’s also a treasure trove of unique, budget-friendly artworks.

Many people assume that building an art collection requires a significant budget. The reality is that affordable, high-quality pieces are more accessible than ever. From emerging artists and online marketplaces to university art sales and independent galleries, there are plenty of ways to find unique, budget-friendly artwork that suits your taste. The key is knowing where to look and how to spot value beyond the price tag.

This guide is your key to unlocking these hidden gems. It will help you find and buy pieces that resonate with your style and values without straining your wallet.

The Benefits of Buying Affordable Art

Investing in Affordable Art in the UK is not just about finding a bargain; it’s about building a collection that is uniquely yours. Here are a few reasons why starting an affordable art collection can be rewarding:

Personalising Your Space

Art can transform any space, infusing it with your unique personality and tastes. By choosing pieces that speak to you, you’re not just decorating; you’re curating a collection that reflects your soul. Exploring Affordable Art in the UK allows you to find pieces that match your style and budget without sacrificing quality.

Supporting Emerging Artists

Purchasing affordable art in the UK often involves supporting emerging artists. This support can be crucial in the early stages of an artist’s career, helping them to continue creating and evolving their craft.

Sustainable and Ethical Choices

Buying affordable Art in the UK is a smart financial move that supports local artists. Buying art directly from creators or via ethical platforms enriches your collection and fosters a fairer art market. Your choice ensures that artists receive rightful recognition and compensation, contributing to a more sustainable and ethical art world.

Discovering Hidden Gems of Affordable Art in the UK

The UK’s art landscape is rich and welcoming, featuring artists from up-and-comers to well-known figures. The key to finding affordable art in the UK lies in knowing where to look.

Navigating Online Spaces and Exploring Niche Markets

In the digital age, online platforms have become treasure troves for art enthusiasts on a budget. Websites like Artfinder, Etsy, and Cosimo feature thousands of artists from the UK and beyond, offering original pieces and prints at affordable prices. Online shopping gives filters like price, medium, and style, simplifying the search for art that fits your taste and budget. This ease of access has made finding affordable art in the UK a reality, enabling more people to buy art that speaks to them without a significant investment.

Art Fairs and Local Markets

Art fairs and local markets are fantastic places to discover Affordable Art in the UK. Events such as The Affordable Art Fair, which takes place in various locations, including London, Bristol, and Battersea, offer a wide range of artworks under a set price cap. These fairs also provide a unique opportunity to meet the artists behind the work, learn about their process, and negotiate prices directly.

University Art Sales

Art schools and universities are incubators for fresh talent and innovative ideas. Many institutions host annual exhibitions or open studios where students and recent graduates showcase their work. These events support emerging artists while offering a chance to purchase original, cutting-edge art at entry-level prices. Exploring these venues is an excellent strategy for anyone interested in Affordable Art in the UK. It provides unique opportunities to discover new artists and invest in their work before they become widely recognised. This approach can be advantageous, providing access to innovative and original pieces that add character and distinction to any collection, all while supporting the artists at the early stages of their careers.

Tips for Buying Affordable Art in the UK

Buying affordable art in the UK can be both an exciting adventure and a smart investment in enriching your living or working spaces. To navigate the art market effectively and make informed purchases, here are some detailed tips:

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1. Do Your Research

Explore Various Platforms: Besides Artfinder and Etsy, consider other online galleries and platforms (like Cosimo!).
Follow Artists and Galleries: Social media platforms like Instagram and Facebook are great for discovering artists and tracking their latest works and exhibitions. Many artists share their creative process, upcoming projects, and sales through these channels.
Attend Art Fairs and Open Studios: While online platforms are essential, consider the importance of visiting local art fairs, studio openings, and exhibitions. These offer a chance to see art in person and sometimes find deals unavailable online.

2. Ask Questions

Enquire About the Artwork: When you see something that interests you, contact the artist or seller for more details. This can include the piece’s inspiration, the materials used, and any care instructions.
Understand the Artist’s Background: Knowing about the artist’s training, experience, and exhibition history can add value to your purchase and help you make a more informed decision.
Discuss Shipping and Returns: Before purchasing, clarify shipping costs, delivery times, and return policies, especially for larger pieces or international shipping. Thankfully, Cosimo often arranges to ship for you!

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3. Think Long-Term

Invest in Quality: Look for pieces that resonate with you rather than following trends. Quality art can enhance your environment and can continue to provide enjoyment over time.
Consider your Space: Consider where the artwork will be placed in your home. Consider the piece’s size, colour, and style and how it will complement your decor.
Plan for the Future: Consider the art’s potential long-term value while focusing on affordability. Artworks, particularly those by emerging artists, can gain value over time. And remember, value doesn’t just mean monetary value—it could also be emotional value!

Insider Secrets: Extra Tips

Frame Wisely: A reasonable frame protects the artwork and can enhance its appearance. However, framing can be expensive, so look for affordable options or wait for framing sales.
Stay Within Budget: Set a budget before you start looking and stick to it. Beautiful pieces are available at every price point, so there’s no need to overspend to find something you love.
Join Mailing Lists: Many artists and galleries offer discounts to subscribers. Joining mailing lists can be a great way to stay informed about upcoming sales and exclusive offers.

Starting your art-buying journey should feel effortless. With these tips, you can make educated choices that enrich your spaces without breaking the bank. Remember, the most critical aspect of buying art is finding pieces that speak to you and make your spaces feel more like home.

Conclusion

Buying affordable art in the UK offers access to a vibrant and accessible art market waiting to be explored. Through online platforms, local art fairs, or university exhibitions, there are countless opportunities to find art that inspires you without overspending. By embracing affordable art, you’ll enrich your life with beauty and creativity, while supporting the artistic community.

FAQs

Where can I find affordable art in the UK?

You can find affordable art through online marketplaces like Artfinder, Etsy, and Cosimo and at local art fairs, university exhibitions, and independent galleries that showcase emerging artists.

How do I know if an affordable artwork is good quality?

Research the artist’s background, materials used, and printing techniques. High-quality pieces are often made with archival materials, ensuring longevity and resistance to fading.

What are the benefits of buying affordable art instead of expensive pieces?

Affordable art allows you to personalise your space, support emerging artists, and make sustainable choices while staying within your budget.

How can I get the best deal on affordable art?

Compare prices across multiple platforms, attend art fairs for direct purchases, follow artists on social media for exclusive discounts, and subscribe to gallery newsletters for deals.

Can affordable art increase in value over time?

Yes, artworks by emerging artists can be appreciated and valued as they gain recognition. However, the most important factor is buying what you truly love rather than focusing solely on investment potential.

What types of affordable art are available in the UK?

You can find various styles, including abstract paintings, nature prints, architectural art, and mixed media works. Many artists also offer budget-friendly prints of their original pieces.

How can I support artists while buying affordable art?

Purchasing directly from artists via their websites, social media, or independent galleries ensures they receive fair compensation for their work. Ethical platforms also prioritise artist support.

Is buying affordable art online safe?

Yes, as long as you purchase from reputable platforms and check reviews, return policies, and seller authenticity. Many platforms also offer buyer protection for added security.

How should I display affordable art in my home?

Choose frames that complement the artwork and your space. To showcase your collection creatively, you can create gallery walls, mix different styles, or use floating shelves.

What should I consider when choosing an affordable artwork?

Consider your style, the artwork’s emotional appeal, and how it fits into your space. Consider the size, colours, and long-term value while staying within your budget.

June 24, 2024November 6, 2024

Cosimo Founder Shortlisted for Prestigious Allica Bank Great British Entrepreneur Awards 2024

Cosimo is thrilled to announce that our founder and CEO, John Sewell, has been shortlisted for the 2024 Allica Bank Great British Entrepreneur Awards and recognised in the Creative Entrepreneur of the Year category sponsored by TikTok.

The Great British Entrepreneur Awards, often referred to as the “Grammys of Entrepreneurship,” celebrates the achievements of the UK’s most dynamic and innovative businesses. Each year, the awards receive thousands of applications, underscoring the competitive nature and high standard of the competition.

This year’s shortlist showcases a combined turnover of nearly £2.9 billion and employs approximately 20,000 people, highlighting these businesses’ critical role in driving economic growth and innovation.

Cosimo, based in Birmingham, has been recognised for its outstanding contributions to the creative sector and art industry – helping their community of 1,000+ artists to sell their work online.

John Sewell, Cosimo’s founder said, “Im very proud to have made the shortlist for this year’s Great British Entrepreneur Awards in the category of Creative Entrepreneur, and it’s a particular honour to be flying the flag for the Midlands region. It’s a testament not only to the work of the whole Cosimo team, but also to our wonderful community of artists and art lovers who make what we do so worthwhile. I can’t wait for the ceremony in November, to celebrate alongside the other incredible founders and businesses who have also made the final.”

Previous winners of the Great British Entrepreneur Awards include the founders of BrewDog, MyEnergi, Zilch, Grenade, and ClearScore, who have gone on to become household names.

It is with thanks to national and regional sponsors Allica Bank, Airwallex, Basket, Caudwell Children, de Novo Solutions, GiftRound, GS Verde Group, GS1 UK, Home Grown, JF Growth Menzies, Quidos, Randal Charitable Foundation, ScoreApp, TikTok, UBS Wealth Management and Vestd that the Great British Entrepreneur Awards has been able to celebrate the very best of Great British entrepreneurs for 12 years.

The awards ceremony will take place on Monday, 18th November, at London’s prestigious Grosvenor House, where winners for each category in each region will be announced. This event is the largest entrepreneurial celebration in the UK, providing a platform for businesses to connect, celebrate, and champion the spirit of entrepreneurship.

Francesca James, Founder of the Great British Entrepreneur Awards, stated, “The calibre of entries this year is truly outstanding. These entrepreneurs are the backbone of our economy, and their stories are a testament to the incredible resilience and creativity of the UK’s business community. We are thrilled to recognise their achievements and support their continued growth.”

Allica Bank, the headline sponsor for this year’s awards, shares this commitment to fostering entrepreneurial success. “It has been a real honour to sponsor this year’s Great British Entrepreneur Awards. Hearing the inspiring stories from the incredible businesses that these awards champion really brings to life the important contribution that British entrepreneurs make to our economy” says Conrad Ford, Chief Product & Strategy Officer at Allica Bank.

To learn more about the Great British Entrepreneur Awards, visit www.greatbritishentrepreneurawards.com.

June 18, 2024July 1, 2025

How to Price Your Art in 2025: Ultimate Guide with Strategies, Pitfalls, and Free Tools

How to price your art can be an artist’s most significant challenge. There is no one-size-fits-all formula, so finding the right pricing strategy often involves trial and error. Don’t be afraid to experiment and adjust your prices to see what works best.

Create your Cosimo account today to try our free pricing tool for yourself!

Basic Pricing Structure For Art

As a baseline, many suggest calculating your hourly rate based on how long it took to create the piece plus the cost of materials. However, several other essential factors must be considered when determining your art’s value.

Why Pricing Your Art Matters

Pricing your art isn’t just about covering material costs and labour—it’s about positioning yourself in the market. Here are several reasons why a well-considered pricing strategy is crucial:

1. Establishing Perceived Value

Your price communicates the value of your work. When set correctly, it can enhance your reputation and make your art appear more desirable to collectors. Conversely, low pricing might devalue your creative expression and hinder your ability to live sustainably from your passion. That’s why understanding how to price your art is essential for artistic and financial success.

2. Sustaining Your Art Business

For many artists, income from sales is the primary source of livelihood. A thoughtful pricing strategy ensures that every piece sold contributes to your financial goals. It’s about making ends meet and building a brand that supports future investments in your art practice. Knowing how to price your art effectively is key to sustaining your career and creativity.

3. Building Credibility and Trust

Consistent pricing that reflects your skills, experience, and market demand builds credibility with your audience. Knowing how to price your art effectively signals that you recognise your worth and the value you bring to collectors. This is especially important when establishing long-term relationships with buyers and galleries.

4. Adapting to Market Trends

The art market is dynamic, with trends constantly evolving and collector interests shifting. Understanding how to price your art strategically ensures you can adapt to new developments, such as the rise of NFTs and digital art. A well-planned pricing approach, including periodic adjustments, helps you stay relevant and competitive.

5. Encouraging Consistent Sales

When you understand how to price your art effectively, you make it more likely to sell. Setting a price that balances accessibility with perceived value allows you to reach a broader audience. Consistent sales can also open doors to exhibitions, collaborations, and additional revenue streams, helping you grow as an artist.

Overpricing vs. Underpricing: What You Need to Know

Striking the right balance between overpricing and underpricing is critical. Both extremes carry risks and rewards. Each approach presents challenges and potential benefits, making proper equilibrium essential.

Overpricing: The Risks and Rewards

Risks:

Alienating Potential Buyers: When your prices are too high, you risk turning away collectors who might be interested in your work if it were priced more reasonably.
Market Disconnect: Overpricing can create a disconnect with the market, especially if your peers with similar skill levels and experience are pricing lower.
Longer Time on the Market: Art priced too high may remain unsold, harming your reputation and negatively affecting collectors’ perceptions.

Rewards:

Perceived Value: Higher prices can signal higher quality and exclusivity. If buyers believe your work is of exceptional quality, they may be willing to pay a premium.
Sustainability: Adequate pricing ensures you can cover costs and reinvest in your art practice, leading to better long-term sustainability.
Strategic Positioning: A higher price point in some markets can distinguish you from mass-market creators as a luxury or niche artist.

Underpricing: The Downside of Low Rates

Risks:

Devaluing Your Work: Pricing your art too low might signal that your work lacks quality or value.
Financial Strain: Underpricing makes it challenging to cover production costs, invest in better materials, or support yourself as a professional artist.
Difficulty in Raising Prices: Once you’ve set a low price, it can be challenging to raise it later without alienating existing collectors or devaluing your previous work.

Rewards:

Increased Accessibility: Lower prices can attract more buyers, making your art accessible to emerging collectors.
Volume Sales: If you create many pieces or prints, lower individual prices lead to more frequent sales and consistent income.
Market Entry: Competitive pricing can help new artists establish a presence in the market and build a customer base.

It is essential to find the right balance when determining how to price your art. Your pricing should reflect your unique skills and market demand without compromising long-term career sustainability. The most effective pricing strategy is often dynamic and evolves with your experience and market conditions.

Basic Art Pricing Strategies for Beginners

If you’re just starting out, not knowing how to price your art can make setting a value feel like guesswork. However, some tried-and-true methods can help you develop a baseline.

1. Calculate Your Hourly Rate

One of the simplest ways to start is by calculating your hourly rate. Here’s how you can do it:

Determine Your Income Goal: Decide how much you need to earn per year to support yourself.
Estimate Billable Hours: Calculate how many hours per year you realistically spend on creating art that can be sold.
Calculate Your Rate: Divide your annual income goal by your billable hours. This gives you an introductory hourly rate that reflects your personal financial needs.

Example:
If your annual income goal is £30,000 and you have 1,500 billable hours a year, your hourly rate would be £20 per hour.

2. Add Material and Overhead Costs

Beyond your time, consider the direct costs associated with creating your art:

Materials: Include the cost of paint, canvas, tools, and other supplies.
Overheads: Factor in studio rent, utilities, and other recurring expenses.
Additional Costs: If you sell through galleries or agents, consider expenses such as marketing, framing, shipping, and commissions.

3. Consider the Size and Complexity of the Work

Larger or more intricate pieces often require more time and resources. Adjust your pricing based on:

Size: Larger canvases or sculptures typically demand higher prices.
Complexity: More detailed or labour-intensive pieces should command a premium.
Edition Type: Original artworks are usually priced significantly higher than prints. Due to their scarcity, limited edition prints can justify a higher price than open editions.

4. Start with a Pricing Calculator

While these basic methods provide a good starting point, they can be refined with tools that consider market trends and historical sales data. Our free pricing calculator is an excellent resource for beginners, as it aggregates market data to suggest competitive price ranges based on your unique circumstances.

How to Use Our Art Pricing Calculator to Get Accurate Estimates

Technology simplifies the complex task of pricing your art in 2025. Our free pricing calculator integrates multiple data points to provide competitive estimates tailored to your unique situation. Here’s how to leverage this powerful tool:

Step 1: Input Your Artwork Details

Start by entering key information about your piece:

Size of Artwork: Select the dimensions from the dropdown menu—larger pieces typically command higher prices
Hours to Make: Use the slider to indicate your time investment, a crucial factor that directly impacts your pricing
Edition Type: Specify whether your work is an original, limited edition, or open edition print
Edition Size: For limited editions, adjust the slider to indicate scarcity—smaller runs generally warrant premium pricing
Main Medium: Select your primary medium, as certain materials and techniques command different market values

Step 2: Let the Calculator Process Market Data

Behind the scenes, our calculator analyses:

Comparative Sales Data: Prices of similar works by artists with comparable styles and experience levels
Current Market Conditions: Latest trends from art fairs, exhibitions, and online sales platforms
Medium-Specific Pricing: Different expectations for paintings, sculptures, digital art, and other formats

Step 3: Receive Your Recommended Price Range

After clicking “Calculate,” you’ll receive a data-backed price recommendation that:

Reflects current market expectations for your type of work
Considers your unique artistic factors and production costs
Provides a range that allows flexibility while remaining competitive

Step 4: Refine and Adjust

While our calculator delivers a solid foundation, remember that pricing is both an art and a science:

Trust Your Instincts: Does the recommended price align with the value you place on your work?
Collect Feedback: Note how potential buyers respond to your pricing strategy.
Iterate Over Time: Regularly revisit your pricing as your reputation grows and market conditions evolve.

This calculator embodies the pricing principles discussed throughout this guide—balancing cost considerations with market positioning and perceived value. While no tool can replace your judgment as an artist, our calculator provides a solid foundation for pricing decisions backed by real market intelligence.

To access this valuable tool, simply complete the required fields on the CV Builder page of your Cosimo account. Create your free account today to start pricing your artwork with confidence!

Advanced Pricing Strategies for Professional Artists

As your career develops, you may need to adopt more sophisticated pricing strategies that reflect your growing reputation and evolving market trends. Here are some advanced methods to consider:

1. Value-Based Pricing

Value-based pricing focuses on the perceived value of your art rather than just the costs incurred. This method takes into account:

Brand Value: How your reputation and past sales influence perceived value.
Collector Demand: What collectors are willing to pay for your work based on its uniqueness and artistic merit.
Market Comparisons: Prices of similar works by artists with comparable backgrounds and experiences.

2. Dynamic Pricing

Dynamic pricing is an adaptive strategy that responds to real-time market data and trends. For example, during art fairs or exhibitions, you might temporarily adjust your prices to reflect increased demand or heightened exposure.

3. Incorporating Scarcity and Exclusivity

Scarcity can significantly influence pricing. Limited edition works, or pieces from a small series, can command higher prices due to their exclusivity. Consider:

Edition Size: Smaller editions typically increase the perceived value.
Exclusivity Clauses: Offering exclusive rights to specific buyers can justify a higher price point.

4. Bundling and Tiered Pricing

For artists with a range of works, bundling multiple pieces together or offering tiered pricing options can be an effective strategy. This might include:

Series Collections: Pricing a series of works at a bundled discount.
Tiered Options: Offering basic prints at one price, with premium options (e.g., signed, framed, or numbered editions) at a higher rate.

5. Long-Term Pricing Strategy

Your pricing strategy should evolve as you build your portfolio and gain recognition. Regularly review:

Sales Data: Analyse which pieces sell well and at what price points.
Collector Feedback: Solicit feedback from buyers to understand their perception of value.
Market Trends: Stay updated with trends, including the rising influence of digital art and NFTs, which can impact traditional pricing models.

Factors That Influence How to Price Your Art

Education Level

If you have an undergraduate or graduate art degree, you can typically charge more than self-taught artists. After all, you invested your time and money into gaining such qualifications, so your customers are likely to be willing to pay a premium for the skills you gained.

Years of Experience

The longer you’ve been a practising artist, the more you can charge for your work. As with any industry, if you’re perceived to be an expert at what you do, which often comes with experience over time, you can and should charge more for this insight.

Exhibition History

Have you shown your art at major galleries or fairs? The calibre of exhibitions you’ve participated in can raise your prices. Look at what other exhibiting artists charge when you are at group shows or art fairs – this should help guide your pricing in the broader market.

Number of Sales

If you produce fewer original pieces each year, you’ll need to charge more per artwork to meet your financial goals. Adjust accordingly.

For example, if you can only produce a handful of large-scale works in a single year, you will need to charge more for those pieces than if you could make and sell hundreds of smaller artworks in the same period.

Number of Sales

If you produce fewer original pieces each year, you’ll need to charge more per artwork to meet your financial goals. Adjust accordingly.

Original vs Print

There’s a big difference in pricing for original works vs prints. Limited edition prints can be priced higher than open editions due to scarcity. As a rule of thumb, if you sell a limited edition print for £X, the original should be priced around 20X for 20 prints.

Common Mistakes to Avoid When Pricing Your Art

Avoid these pitfalls to maintain credibility and profitability:

Ignoring Total Costs: Materials, studio rent, utilities, framing, marketing, shipping, and gallery commissions contribute to your bottom line.
Neglecting Market Research: Failing to compare prices of similar artists leaves you out of alignment with collector expectations.
Static Pricing: Not revisiting prices annually means missing out on increased demand or rising material costs.
Overemphasis on Cost-Plus: Relying solely on cost-plus methods overlooks intangible value like brand reputation.
Undervaluing Editions: Treating originals and prints identically ignores scarcity’s impact on price.
Poor Communication: Without clear pricing tiers (e.g., sizes, editions), buyers can feel confused or mistrustful.

By proactively addressing these errors, you’ll present transparent, fair, and sustainable pricing.

Keep It Simple

The simplest way to price your work is to consider your financial needs, what comparable artists charge, and what your typical collector is willing to pay. Break it down into manageable parts.

Maintaining flexibility in your pricing strategy is key, as you may need to adjust based on market demand, changes in material costs, or shifts in your artistic output over time. After all, if your work is sitting in the studio gathering dust and someone makes a reasonable offer, you might not want to get too hung up on a few quid here and there!

You can make informed decisions about effectively pricing your artwork by weighing the above factors. It may take some adjusting, but you’ll eventually find the pricing sweet spot. Consistently re-evaluating your prices ensures that you stay competitive while maximising the value of your creative work.

Best of all, as a Cosimo member, you can sign up and use our data-driven pricing calculator for FREE. This tool uses accurate market data to tailor pricing recommendations based on your circumstances.

FAQs

What is the best way to price your art in 2025?

The most effective art pricing strategy in 2025 combines a cost-plus approach (materials + time + profit margin) with value-based pricing that reflects market demand, brand credibility, and uniqueness. Tools like Cosimo’s pricing calculator help tailor prices using real-time market data.

How does a pricing calculator help artists set prices?

A pricing calculator factors in your costs, time, and industry benchmarks to suggest competitive price ranges. It helps eliminate guesswork and ensures your prices reflect your experience and the current art market.

What factors influence how to price your artwork?

Key factors include your experience, education, sales history, exhibition record, market demand, and whether the work is an original or a print. Size, complexity, and edition type also affect pricing.

Should beginner artists price their art lower?

Beginner artists may start with more accessible pricing to enter the market, but it should still reflect their time, materials, and unique value. Underpricing can lead to long-term challenges.

What are the risks of overpricing artwork?

Overpricing can lead to unsold inventory, market disconnect, and missed opportunities—but in the proper context, it can also signal exclusivity and elevate perceived value.

What’s the difference in pricing between original art and prints?

Original artworks are priced higher due to their uniqueness. Limited edition prints have added value due to scarcity, while open edition prints are priced lower for wider accessibility.

How can I avoid underpricing my artwork?

Account for all expenses (materials, time, studio costs), compare your work to similar artists, and use tools like Cosimo’s calculator to ensure your pricing reflects quality and effort.

June 10, 2024November 6, 2024

Crafting the Perfect Artist Website | A Concise Guide

In today’s digital age, a well-designed website is essential for artists to showcase their work, build their brand, and connect with potential buyers and art world professionals.

This guide will walk you through the key elements of creating a compelling artist website that effectively promotes your work.

Personal Information: Introducing Yourself

Your artist website should prominently feature personal information that helps visitors connect with you, including:

A professional headshot or portrait that puts a face to your name
An engaging artist statement or biography that delves into your creative journey, influences, and artistic philosophy
Easily accessible links to your social media profiles
Ensure that your contact information is readily available on every page.
Design and Layout: Simplicity and Elegance

Opt for a clean, minimalist layout that puts your artwork at the forefront. Consider the following:

Choose a colour scheme and font that complement your artwork without overwhelming it
Use high-quality images of your work optimized for web viewing
Organize your navigation menu in a logical, intuitive manner
Ensure that your website is responsive and mobile-friendly

Presenting Your Artwork: A Virtual Gallery

Your website should serve as a comprehensive portfolio, with each piece of art having its own dedicated page featuring:

A clear, descriptive title
High-quality images showcasing the artwork from multiple angles
Detailed information about the piece, including dimensions, medium, techniques used, and any relevant conceptual or thematic background
The provenance of the piece, such as its exhibition history, inclusion in permanent collections, or any awards or recognition it has received
Consider organizing your works by collection, theme, or chronology.

Sold Artwork: A Testament to Your Success

Include sold pieces in your online portfolio to demonstrate your success and accomplishments to art world professionals and potential buyers. It provides a holistic view of your artistic journey and helps establish your credibility.

The Power of a Well-Crafted CV

A comprehensive artist CV is a valuable addition to your website. To maximize its impact:

Include high-quality images of your work alongside relevant entries
Link specific artworks in your portfolio to their corresponding exhibitions or awards

Simplifying the Process with Imprimo

Platforms like Imprimo can help simplify the website creation process by providing customizable templates and automating features like linking artworks to exhibitions listed in your CV.

Protecting Your Artwork Online

Take steps to protect your intellectual property:

Limit the resolution of your artwork images to 640 x 640 pixels or lower
Disable right-click saving on your website
Clearly state the available uses of your artwork

Navigating Online Art Sales

Instead of building an e-commerce solution directly into your website, consider partnering with platforms like Cosimo that specialize in helping artists sell their work while protecting them from scammers and simplifying logistics like shipping.

Conclusion

Creating a compelling artist website is crucial for promoting your work, building your brand, and connecting with art world professionals and potential buyers. By focusing on clear personal information, a clean design, detailed artwork presentations, and a well-crafted CV, you can create a virtual gallery that showcases your artistic vision.

Leveraging tools like Imprimo can streamline the website creation process while partnering with platforms like Cosimo can simplify online art sales and protect your interests. With a well-optimized artist website and strategic partnerships, you’ll be well-equipped to establish a strong online presence and achieve success in the art world.

June 10, 2024November 6, 2024

Elevate Your Artist CV | Best Practices for Showcasing Your Accomplishments

Your CV is crucial for showcasing your professional experience and artistic achievements as a visual artist. It’s necessary for grant applications, exhibitions, commissions, residencies, and more. Your CV is often the first impression art professionals will have of you and your work, so it’s essential to make it stand out.

A well-crafted artist CV can open doors to new opportunities and help you establish yourself in the art world. It demonstrates your credibility and commitment to your practice and allows others to understand your background and accomplishments quickly. A strong CV can be the difference between being selected for an opportunity or being passed over.

Creating and maintaining a compelling artist CV can be challenging. It’s a lengthy document that must be updated regularly and kept consistent across different platforms and formats. As a visual artist, your CV needs to convey your experience through text and showcase your artwork in a way that captures attention.

Best practices for building a strong artist CV:

Keep it organized and easy to read: Use clear headings, bullet points, and a consistent format.
Prioritize your most significant accomplishments: Highlight your most impressive exhibitions, awards, and publications at the top of each section.
Include high-quality images of your work: Showcase your best pieces alongside your CV.
Provide context for your achievements: Briefly describe the significance of your exhibitions, residencies, or awards.
Keep it up to date: Regularly review and update your CV with your latest accomplishments and projects.

Tools like Imprimo, an all-in-one art-management platform, can simplify the process of creating and maintaining your CV by offering features that streamline the organization and presentation of your information.

Meanwhile, on Cosimo, you can create a clean and easy-to-view portfolio to help generate and manage your sales safely and securely.

However, regardless of the tools you use, following these best practices will help you create a compelling CV that effectively showcases your artistic journey and achievements.

Remember, a detailed and credible CV is crucial for establishing yourself as a professional artist, so take the time to build a strong one that highlights your unique experiences and accomplishments. By presenting a well-crafted CV, you’ll be better positioned to seize new opportunities and make a lasting impression on the art world.

November 2, 2023November 6, 2024

Beyond the Brush: Exploring Creative Alternatives to Traditional Wall-Mounted Paintings for Interior Design

When it comes to interior design, the wall-mounted painting has long been a staple of artistic expression and style. These traditional paintings can transform a blank wall into a focal point, adding colour, personality, and visual interest to a room. However, in the world of interior design, creativity knows no bounds. There is a world of innovative and imaginative alternatives to traditional wall-mounted paintings waiting to be explored. In this article, we will delve into some inventive and unconventional ideas to infuse your living spaces with artistic flair and character.

Wall Murals: Life-Sized Art

Wall murals are a captivating alternative to traditional paintings that can completely redefine a space. Whether you opt for a breathtaking landscape, an abstract masterpiece, or a whimsical, hand-painted mural, these life-sized artworks have the power to transport you to another world. Wall murals can turn an ordinary wall into an immersive experience, creating an impressive and unforgettable backdrop for any room.

Textile Art: Woven Elegance

Textile art is a versatile and tactile approach to interior design. This alternative to traditional paintings allows you to express your creativity through woven textures, fabrics, and patterns. Tapestries, macramé, and fabric installations can add warmth and depth to a space, creating a cosy and inviting atmosphere. Moreover, textile art provides endless possibilities for customisation, allowing you to match your decor with your personal style effortlessly.

Sculptural Elements: 3D Art

Sculptural elements take interior design to a whole new dimension. Three-dimensional art pieces can be made from a wide range of materials, including wood, metal, glass, or even reclaimed items. Sculptures can serve as unique focal points, capturing the attention of anyone who enters the room. They add a sense of depth and intrigue that traditional paintings cannot achieve, making them a creative and captivating choice for interior design.

Light Art: Shaping the Mood

Light art is an innovative way to transform your interior space with both artistry and ambiance. Lighting fixtures can serve as artistic pieces themselves, casting intriguing shadows and patterns on the walls. From avant-garde chandeliers to contemporary LED installations, these light-based art pieces can dramatically change the mood and feel of a room, providing a fascinating alternative to traditional wall-mounted paintings.

Living Walls: Nature’s Canvas

Bring the outdoors inside with living walls, also known as green walls or vertical gardens. These unique installations use a variety of plants to create a stunning natural display on your walls. Not only do they infuse your space with life and freshness, but they also promote a sense of well-being and eco-conscious living. Living walls offer a striking alternative to traditional paintings, transforming your space into a living, breathing work of art.

Gallery Wall: Eclectic Expression

For those who can’t choose just one art piece, the gallery wall is the perfect solution. This alternative to traditional paintings allows you to curate a collection of various artworks, photographs, and objects that reflect your personality and style. The beauty of a gallery wall lies in its eclecticism, giving you the freedom to change and rearrange the pieces as often as you desire. This dynamic approach to wall decor enables you to tell a story and create a visual narrative within your space.

Mirror Magic: Reflecting Style

Mirrors are not just for checking your reflection; they can be stylish and creative additions to your interior design. Mirrored walls or intricate mirror mosaics can amplify light and space while serving as a unique and glamorous alternative to traditional paintings. Mirrors can add a touch of luxury and sophistication to any room, and they are particularly effective in smaller spaces where they create an illusion of expansiveness.

Shadow Boxes: Capturing Memories

Shadow boxes are like three-dimensional scrapbooks displayed on your walls. They allow you to create a visual narrative by arranging and showcasing personal memorabilia and cherished objects. These artistic displays can hold anything from seashells and vintage photographs to antique trinkets and collectibles. Shadow boxes add a personalised and sentimental touch to your interior decor, making them a meaningful alternative to traditional paintings.

Wall Decals: Adhesive Artistry

Wall decals offer an exciting and temporary way to decorate your walls. These adhesive artworks come in a vast array of designs and themes, from whimsical children’s motifs to sophisticated, minimalist patterns. Wall decals are easily applied and removed, providing an ideal solution for renters or those who like to change their decor frequently. They can be used to create a striking feature wall or to add subtle accents throughout your living spaces.

Digital Art Displays: New Era of Art

The digital age has ushered in a new era of art appreciation, with digital art displays making their mark in the world of interior design. These sleek and modern screens allow you to showcase a rotating collection of digital artworks or even your own creations. With features like frame customisation and remote control, digital art displays offer endless possibilities for curating your space according to your mood and style.

Conclusion

While traditional wall-mounted paintings continue to hold their place in the world of interior design, creative alternatives are challenging the norm and opening doors to fresh and innovative ways of decorating your living spaces. From wall murals that transport you to other realms to living walls that bring nature inside, the possibilities are boundless. Sculptural elements, light art, and gallery walls all offer unique opportunities for personal expression. Whether you opt for mirrors, shadow boxes, or digital art displays, you can infuse your home with a personal touch that reflects your individuality and style. So, don’t be afraid to step outside the frame and explore the myriad creative alternatives to traditional wall-mounted paintings in your quest for exceptional interior design.

August 23, 2023March 26, 2024

Discovering Who I Am As An Artist & Why That Really Matters

This blog was written by our artist, Becca Moody

Finding My Artistic Voice…

I’m Becca Moody and I’m a Birmingham-based painter.

I’ve been spending a lot of time over the past few years working on finding my voice as an artist. Here are a few things I’ve learned….

I think being inspired by your own work and processes is the most important thing when it comes to creativity. Knowing who you are as an artist and what your style is (at least, what your style is right now) might not always be easy to put a finger on.

But the more you create, the clearer the threads that tie each piece together will be. For me, I’m obsessed with cloudy sunset skies, colourful landscapes, detailed flowers and unconventional colour schemes. These things often come up in my work. These things and the way I specifically do them are what make my paintings mine.

Another aspect of my identity as an artist is being a proud Brummie. More recently I’ve been experimenting with recreating some of our most iconic buildings and natural formations in my own style. From the Birmingham Library and Selfridges to the Lickey Hills, taking this new direction has helped me really cement what makes my artwork unique to me.

With all my paintings, it tends to come back to colour. I find it hard to stick to the palette I see in front of me. No matter how subdued I try to make a piece, those pesky pinks, greens and yellows always creep in.

All the colour in the world, and more

The artists that influenced me while I was studying art probably played a big part in developing my love for colour. For as long as I can remember, I’ve been inspired by pieces with big, bold colours and layers of detail that make it hard to tear your eyes away.

For me, Claude Monet is the king of colour. As an impressionist painter, Monet focused on the light and colour that makes up what we see. Despite what we might all instinctively think, water isn’t just blue and lilypads aren’t just green. Monet shows us the pinks, lavenders, oranges and reds that hide within nature and only make themselves visible when you’re truly paying attention.

What inspires me about Monet’s art is that it looks beyond the subject. Yes, a typical Monet painting might depict lily pads on a pond or haystacks against a snowy skyline, but there’s so much more to see than just these things.

Monet doesn’t try to make you forget that you’re looking at a painting either. Look closely and you can see every single brush stroke. A Monet painting is a celebration of the process of painting itself. I can’t get enough of it.

Learning the basics and discovering what works for you

I studied art at school, taking GCSE and A-Level, and I’m surprised the joy of painting wasn’t totally sucked out of me by the time I left sixth form. Looming deadlines and the never-ending stress of creating an art portfolio that makes sense, ticks the examiner’s boxes and is actually nice to look at… it was a lot.

Having the right teacher to guide me during this time was a huge part of my journey into becoming an artist. My art teacher, Tony Metcalfe, is an artist whose work focuses on brooding nature scenes and interpretations of the human form. It’s not just that he taught me how to mix oil paints and wash brushes properly (which are things you definitely need to know). Metcalfe is as passionate about his work as he was about instilling that passion in his students.

You could show him a piece you weren’t happy with and within seconds he could tell you what specifically was holding it back. Maybe the perspective was a bit skewed or it needed a bright contrasting colour to bring out the shadows. Having this kind of guidance meant I couldn’t go wrong with my work. If something wasn’t working, I learned how to fix it. Nothing ever went in the bin.

Art was my favourite subject at school, but it was still full of stress and deadlines and self doubt. Leaving education behind and developing my practice in my own time instead has helped me really find my groove.

Entering the big, wide (scary) world as an independent artist

After going on to complete a philosophy degree and spending a lot of time reviewing live comedy, the pandemic came along and halted any more post-grad job interviews and freelancing opportunities.

I ended up working at my local supermarket and just trying to make it through. I think naturally, in times of struggle, painting becomes my outlet. During the summer of 2020, whenever I wasn’t working, I was painting. I decided to branch out into selling prints of my paintings online, which helped me start to view myself as an artist and not just someone who likes to paint stuff.

I’m 24 now and work full-time as a Copywriter, fitting in painting whenever the inspiration comes. I’ve learned not to force anything. Absorbing the works of modern-day colour-work pros like Paul Kenton and Grant Haffner keeps me inspired and reminds me of why I do what I do.

And sharing my work online and getting positive feedback is really satisfying too. When you feel like your work has made a connection with someone else, that feeling is really great.

I’ve recently had my painting of the Birmingham Library featured in the Birmingham Art Book, which has been a huge honour. I think this marks a new chapter for me. I’m confident with who I am as a person and as an artist. I’m open to where life takes me and I’ll be carrying my paint brushes with me each step of the way too.

August 23, 2023September 11, 2023

Exhibition 101 – #1: Zoë Goetzmann

We finally have a podcast! The ‘Exhibition 101’ podcast will be where we uncover the best and the worst about the art world, throwing out the bad and amplifying the good.

Today’s guest is Zoë Goetzmann – founder of The Artist Workspace Gallery (AWS), writer, podcaster, and ultimate all-around art fanatic!

Zoë’s gallery is hosting an amazing pop-up exhibition in Stoke Newington next week – which you can find out more about here.

In our chat, we managed to cover pretty much every big topic in the art world, from commission fees to NFTs, tech, curation, and more…

And if you want, you can enjoy the whole podcast recording here!

Or, if you’re in a rush, check out the transcript below to see what goes is Zöe’s art world Room 101 and what she loves most about art…

…

So, the first question that I have is, what was the first-ever artwork that you remember that blew your mind? And you were just, like, stood in front of it and you went, wow, this is really cool?

So, I have three answers to this question … divided [up] between [three] different stages of my life.

The earliest, I’d say would be artworks by Jackson Pollock. In my life, I was the child that would make like scribbles [and doodle constantly].

One night [when I was a small child] I [took a crayon and] drew all over my wall, and I do remember it looked like a Jackson Pollock. So maybe his work was the [intrinsic] influence and/or inspiration. And [I remember] the excuse [for deciding to doodle on the wall] was me – thinking – “I don’t have paper in my room, and so, I’ll draw on my wall with crayon.” And my parents left it up because [I think they thought] “Oh, it looks so cool!” And I think probably it looked like a Jackson Pollock because it was just [comprised of] these giant scribbles. I’d say that’s probably like the earliest…

When I was in high school — this has to do again with [the] tradition versus modern art [debacle] and turning ‘against the mode’ – I did this project for a class called, ‘AP US History’ where you could do a presentation about any subject in American History. I decided to a project on Georgia O’Keefe’s work — understanding of society’s departure from the more traditional, institutional world of the Beaux-Arts artistic school to the idea and concept of Modernism.

But, in general, I was really interested in her work, and I feel like a lot of the paintings I did in high school — especially [for this other class called] Independent Art, which had echoes of how she works on immense canvases and the colours [that] she uses, and the scale of [her work, in general] …

I think she’s definitely a key artist if you want to go back in Art History, for me.

I also really love Abstract Art. I gravitate towards artists like Gerhard Richter, more specifically. I love [his use of] colour. I love the scale and, most notably, his use of experimental revolutionary techniques (revolutionized by those specific artists during the ‘80’s and 90’s).

Any of his paintings, I think, just have that ‘Wow factor!”

I also appreciate and adore the work produced by Abstract Expressionist female artists who’ve always been so overshadowed by their male counterparts.

Because in my mind I always think: “You can know Jackson Pollock, but do you know Lee Krasner?”

I often feel that she produced work that was better than [her husband], honestly. You [also] have Helen Frankenthaler… I can just name all the artists … Joan Mitchell was the other one that I really love.

And again, it’s the colours, it’s the technique, it’s the [that I appreciate and value so much]. I think any work that has either an abstract expressionist or figurative quality – are two factors that I tend to really gravitate towards the most.

And what’s the most recent one, the most recent thing you’ve seen where you were mind blown away?

This question is also hard! They’re fun to think about…

The Anicka Yi installation at the Tate Modern [was one exhibition that I loved]. She did this Jellyfish installation at the Tate Modern … It’s kind of a perfect piece to talk about because, when I was looking at it, not only were they these huge and just beautiful creations, but of how technology was interacting with the space. [You just couldn’t ignore that feeling or perhaps maybe even intrusion].

Her work just took up an immense amount of space, and you’re very much aware of the work [and its presence]: how the artwork integrates into the space. How it’s taking up the space, and you’re very much aware of the relationship between technology and the viewers.

And I also really liked it just was a conversation starter.

It was a piece of art that brought people together – because maybe it’s also just my own observational skills that I’ve ingrained in myself as a writer – it was just fun watching families take their kids. There were so many children just like underneath [watching these giant mechanisms pass by].

That’s one of the great things about the Tate.

I think it’s funny and interesting, as well, in that space, because it’s not the upstairs bit where it’s all actual ‘art’ galleries…

I think people kind of forget that it’s art that they’re looking at when they go in the turbine hall.

So, they react maybe a bit less sceptically than they would do otherwise.

But I think that’s the other thing that I pick up there is that I similarly love shows where it’s immersive.

The one I always go back to is when I went to The Met, and it was about an exhibition about China and the west and how the two cultures that collided over the years.

And you walk around, and it was just like you felt that you were in a film set or something. There was music, there were different lights. It wasn’t just white walls with art, which has its place, but it was just this whole kind of experience. I love that kind of thing as well…

So, to change tack slightly… We’ve kind of gone through your story, so people know how you got here, but what would you say to someone or to yourself if you were at the start now, going, ‘I want to work in art, but I don’t know how to go about it’ – what would be your key tips for someone in that position?

Okay, this is so weird because I’m still figuring out!

I think everyone is!

I had an artist say, like, “When you have an idea,” she said, “You just kind of go for it and you know that’s going to happen. You do whatever you can to make it happen.” That’s very much how I’ve [always] been.

I think the quote we have on our site — which also speaks to why I chose the word ‘space’ [in the title of my business] as it speaks to my own personal motto and how I’ve conducted myself in both the art [and fashion worlds] honestly.

“And it goes: If you can’t find a space in your desired industry, sometimes it’s necessary to make your own or create your own.”

The motto also aligns with why I value and love Create! Magazine (the art magazine I write for) and what its editor and team — who I also admire — have sort of [passed along] to me as well.

But it makes sense. Yeah. Because it is true.

I think you have to make your own opportunities [when you decide to work in the arts]. You have to make your own opportunities if some [of them] don’t exist [or present themselves to you]. And social media can help with that a lot…

Yeah, definitely. I think that was where I came from as well.

It was like: I wanted to create this [specific] kind of gallery. I was thinking about buying some art, and I was like, “I can’t find anywhere that I feel like it’s for me – even online.”

So, I [said to myself]: “if this might work for me, maybe it would work for someone else as well.”

Now, this is my favourite question!

So, you know the concept of Room 101, the room where all the worst things in the world are… If you could take one thing in the art world and throw it into an art world Room 101, what would it be and why?

Okay, this is also hard because I don’t want to alienate people [on both sides of the art world]. So, from a business standpoint, it’s difficult to pick [and/or choose to from].

Well: 1) I guess would be [the] barriers … and [creating] spaces, as we said [and discussed before], where different people can exist, [where] people can make their own opportunities, they can create projects that resonate with [their own interests, personal and creative sensibilities].

So, the next question, I suppose, what would you want more of to fix that exact issue or what do you want more of in the out world generally?

I would re-evaluate the gallery system, as a whole [entity and concept]. You don’t have to throw it [or the system] away completely because I think they’re key nodes of influence. You have barriers and gatekeepers [in the art world].

Gatekeepers control all different aspects [of the art world]. There are gatekeepers within the NFT world as well. The art world goes beyond the ‘traditional’ landscape of the art world – i.e. auction houses, commercial galleries, ‘what is considered art’ – or gatekeeping the other artists from entering into their circles.

I would start by re-evaluating the gallery system as it stands: how they work with artists, how a gallerist manages their working relationships with artists – whether it transforms into more of a partnership – it depends how involved you are.

As a gallerist, you often feel like ‘the mother,’ you feel a need to have to foster these artists, their careers, which I would like to do.

It’s the relationship with artists [that gallerists need to concern themselves with] the services they can provide… there’s also an additional value switch between gallerists, and clients that you need to concern yourself with as well.

And maybe you don’t even need or want to do that all of that, and that’s fine. I always do more than expected anyway because that’s just who I am [as a person]. I want to give support to artists in any way that I can. But – like I mentioned before – there is a value switch – [that you need to account for which – I’m also realizing.

You want to provide those services. You also want to make sure that you sustain yourself -because – you are running a brand and a business at the end of the day.

And again, like with the fashion world, it’s so easy to use the word brand because everything’s commercial and you’re dealing with commodities, even though fashion can be art (and it probably is and should be considered as art). It’s just a different mentality, to answer your question, but I think that’s how I would make it [the art world] better.

I agree, to be honest. The reason I want to get answers to that question is that I think there’s a lot that needs to change.

But I think that’s something I’m particularly interested in as well is how we can switch up the gallery model and how we can help artists, help people trying to help artists on both sides. I think there’s a lot of work to be done.

Zoë’s exhibition, ‘To Me, To You’ by The Artist Workspace Gallery, will be open for a private view | 3rd February 2022 6-9pm.
Then from the 3rd-6th February 2022 (9 am – 6 pm)
Location: 147, Stoke Newington High Street, London, N16 0NY

For more details and information about the artists involved, visit the AWS Gallery Instagram.

July 7, 2023April 10, 2024

Cosimo Art Returns and Refunds Policy Details

Cosimo Art Returns and Refunds Policy

We want you to be happy with your purchase, and we offer a 2-day money-back guarantee on all items sold on Cosimo. If you are not satisfied with your purchase for any of the following reasons, you can return it for a full refund:

The artwork was damaged in transit.
The artwork was significantly not as described.
The artwork was counterfeit or fraudulent.
The artwork did not turn up at all.

To return an item, please contact us within 2 days of the expected delivery date. We will provide you with a return shipping label and instructions on how to return the item to the artist.

The item must be returned in its original condition, with all original packaging and materials. The item must also be unused and undamaged.

If the item is not returned in its original condition, we may not be able to offer a full refund.

Other Returns

If you are not satisfied with your purchase for any other reason, you will need to contact the artist directly to arrange a return. Cosimo will not be able to help with these types of returns.

Return Shipping

In some cases, buyers may be liable to cover the costs of return shipping. We will send them the label for the shipping to return the item to the artist.

Refunds

Once the artist has received the returned item, or after 2 days of being meant to receive it back, we will process the refund for the full price of the artwork. The refund will be issued to the same payment method that you used to make the purchase.

Contact Us

If you have any questions about our returns policy, please contact us. We are happy to help!

Additional Information

You can only return items that have been purchased directly from Cosimo.art.
Items that have been purchased from a third-party seller are not eligible for a refund.
You can only return items that have been shipped to the address that you provided when you made your purchase.
You cannot return items that have been damaged in transit.
You cannot return items that have been lost or stolen.
You cannot return items that have been purchased with a gift card.

How to Return an Item

To return an item, please follow these steps:

Contact us within 2 days of the expected delivery date.
Provide us with your order number and the reason for your return.
We will provide you with a return shipping label and instructions on how to return the item to the artist.
Pack the item in accordance with the Seller’s instructions and take photographs of the packed item as proof of compliance.
Return the item to the address that we provide via the appropriate courier.
Once the artist has confirmed they have received the returned item, or after 2 days of being meant to receive it back, we will process the refund, provided that the artist is content that the artwork has been returned undamaged and in the same condition as it was when it was shipped.
The refund will be issued to the same payment method that you used to make the purchase.

Dispute Resolution

If you are not satisfied with the outcome of the return process, you may contact Cosimo customer support for assistance. Cosimo will review the situation and make a final decision.

Additional Terms and Conditions

Buyers may be responsible for the cost of shipping the item back to the artist.
Buyers are responsible for the risk of loss or damage to the item during shipping.
Cosimo is not responsible for any loss or damage to the item during shipping.
Cosimo reserves the right to refuse any return for any reason.

Changes to the Returns Policy

Cosimo reserves the right to change our Returns Policy at any time. Any changes will be effective immediately upon posting on the Cosimo website. It is your responsibility to check both the site terms and conditions, and the returns policy, regularly for changes. Your continued use of the Cosimo website after any changes to these policies will constitute your acceptance of those changes.